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Consumer behaviour
53
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Relationship marketing
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Professional sports
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McDonald, Heath
55
Leckie, Civilai
38
Lock, Daniel
33
Karg, Adam
21
Funk, Daniel C.
15
Johnson, Lester W.
11
Filo, Kevin
10
Kunkel, Thilo
10
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8
Karg, Adam J.
8
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8
Nyadzayo, Munyaradzi
5
Nyadzayo, Munyaradzi W.
5
Shaw, Robin N.
5
Taylor, Tracy
5
Darcy, Simon
4
Fujak, Hunter
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Rayne, Daniel
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Sherry, Emma
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Dwivedi, Abhishek
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Sport management review
22
Journal of sport management : the official journal of the North American Society of Sport Management
17
European Sport management quarterly : ESMQ
11
International Journal of Sports Marketing and Sponsorship
5
Asia Pacific Journal of Marketing and Logistics
4
Marketing Intelligence & Planning
4
Asia Pacific journal of marketing and logistics
3
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3
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Fundamentals of marketing research ; Vol. 2
1
Handbook of research on customer engagement
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International Journal of Retail & Distribution Management
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International journal of hospitality management
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International journal of sport management and marketing : IJSMM
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Journal of Consumer Behaviour
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Journal of Service Theory and Practice
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Journal of consumer behaviour : an international research review
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Psychology & Marketing
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Routledge handbook of sport management
1
Routledge research in sport business and management
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Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
90
Other ZBW resources
24
OLC EcoSci
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1
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
2
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
3
The immediate impact of coach succession events on season ticket holder attitudes
Karg, Adam
;
McDonald, Heath
;
Schoenberg, Geoff
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10010515318
Saved in:
4
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
5
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
6
Understanding season ticket holder attendance decisions
Karg, Adam
;
Nguyen, Jeremy
;
McDonald, Heath
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10012658719
Saved in:
7
Predicting individual event attendance with machine learning : a "step-forward" approach
Nguyen, Jeremy K.
;
Karg, Adam
;
Valadkhani, Abbas
; …
- In:
Applied economics
54
(
2022
)
27
,
pp. 3138-3153
Persistent link: https://www.econbiz.de/10013171194
Saved in:
8
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
9
The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior
Kunkel, Thilo
;
Karg, Adam
;
McDonald, Heath
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10013346958
Saved in:
10
Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath
;
Karg, Adam J.
;
Lock, Daniel
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
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