Slåtten, Terje; Krogh, Christian; Connolley, Steven - In: International Journal of Culture, Tourism and … 5 (2011) 1, pp. 80-91
Purpose – This empirical study aims to investigate the potential of customer experiences in the tourism industry to influence emotions and thus create positive mental imprints. Design/methodology/approach – This investigation tests a conceptual model for what leaves positive mental imprints...