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Beziehungsmarketing
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19,685
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19,108
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18,265
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18,241
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12,321
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12,308
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8,158
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8,154
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5,929
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5,897
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5,385
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5,384
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4,513
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4,157
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4,021
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3,974
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3,969
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3,819
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3,804
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3,520
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3,402
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3,310
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3,218
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3,213
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3,072
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3,003
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2,835
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2,767
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2,536
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2,535
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2,524
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Kumar, V.
85
Ringle, Christian M.
71
Jennex, Murray E.
69
Akhavan, Peyman
64
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60
Verhoef, Peter C.
59
Vrontis, Demetris
59
Sarstedt, Marko
57
Hollebeek, Linda D.
56
Antonelli, Cristiano
52
Foss, Nicolai J.
48
Dwivedi, Yogesh Kumar
47
Palmatier, Robert W.
44
Thaichon, Park
43
Loureiro, Sandra Maria Correia
42
Krogh, Georg von
41
Mattila, Anna S.
41
Ordóñez de Pablos, Patricia
41
Smith, Alan D.
40
Gil Saura, Irene
39
Ratten, Vanessa
39
Ruyter, Ko de
39
Grewal, Dhruv
37
Carayannis, Elias G.
36
Cegarra Navarro, Juan Gabriel
36
Homburg, Christian
36
Pitt, Leyland F.
36
Del Giudice, Manlio
35
Kuchler, Theresa
35
Kumar, Vikas
35
Stroebel, Johannes
35
Whinston, Andrew B.
35
Bolisani, Ettore
34
Hair, Joseph F.
34
Prentice, Catherine
34
Quach, Sara
34
Schiuma, Giovanni
34
Thurasamy Ramayah
34
Van den Poel, Dirk
34
Grönroos, Christian
33
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National Bureau of Economic Research
75
Edward Elgar Publishing
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World Bank
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OECD
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HAL
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Springer Fachmedien Wiesbaden
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Facultatea de Cibernetica, Statistica şi Informatica Economica, Academia de Studii Economice din Bucureşti
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World Bank Group
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Springer International Publishing
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4
IESE Business School, Universidad de Navarra
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Journal of business research : JBR
1,332
Journal of knowledge management
834
Journal of retailing and consumer services
765
Industrial marketing management : the international journal for industrial and high-tech firms
564
Technological forecasting & social change : an international journal
432
International journal of hospitality management
404
Journal of information & knowledge management : JIKM
375
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
335
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
258
Tourism management : research, policies, practice
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The service industries journal
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The journal of services marketing
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The journal of business & industrial marketing
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Knowledge management research & practice : KMRP
241
Knowledge management research & practice : KMRP ; an official journal of the OR Society
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International journal of knowledge management studies : IJKMS
223
SpringerLink / Bücher
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International journal of business information systems : IJBIS
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Cogent business & management
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Journal of the Academy of Marketing Science
214
Journal of strategic marketing
210
International journal of production research
203
Journal of travel and tourism marketing
197
International journal of contemporary hospitality management
182
International journal of internet marketing and advertising : IJIMA
182
Psychology & marketing
179
Journal of marketing
177
International journal of technology management : IJTM
175
Information systems research : ISR
174
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
170
International journal of electronic customer relationship management : IJECRM
160
Journal of hospitality marketing & management
160
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
159
Asia Pacific journal of marketing and logistics
158
Journal of marketing management : MM
158
Journal of management information systems : JMIS
156
The journal of brand management : an international journal
154
Management science : journal of the Institute for Operations Research and the Management Sciences
153
The journal of product & brand management
153
International journal of production economics
152
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ECONIS (ZBW)
58,217
USB Cologne (EcoSocSci)
1,031
EconStor
336
RePEc
221
BASE
135
USB Cologne (business full texts)
109
Other ZBW resources
89
OLC EcoSci
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1
Effective factors of Social Customer Knowledge Management (SCKM) in Organisations : study of electronic service providers in Iran
Lak, Behzad
;
Rezaeenour, Jalal
- In:
Journal of information & knowledge management : JIKM
16
(
2017
)
2
,
pp. 1750014-1-24
Persistent link: https://www.econbiz.de/10011754272
Saved in:
2
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
Lee, Carman K. M.
;
Ng, K. K. H.
;
Chan, Hing Kai
;
Choy, …
- In:
Journal of air transport management
73
(
2018
),
pp. 46-57
Persistent link: https://www.econbiz.de/10011937484
Saved in:
5
User integration in social media : an empirical analysis
Wirtz, Bernd W.
;
Nitzsche, Philipp T.
;
Ullrich, Sebastian
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10010390844
Saved in:
6
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
7
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
8
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
9
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
10
Enhancing customer satisfaction through total quality management practices : an empirical examination
Anil, Anu P.
;
Satish, K. P.
- In:
Total quality management & business excellence
30
(
2019
)
14
,
pp. 1528-1548
Persistent link: https://www.econbiz.de/10012199902
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