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Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China
Wong, Amy - In: Journal of international consumer marketing 33 (2021) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10012607778
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Hedonic or utilitarian buying behaviours : what values do young adult customers seek in online group buying
Rudawska, Edyta; Petljak, Kristina; Stulec, Ivana - In: International journal of business performance management 16 (2015) 2/3, pp. 182-197
Persistent link: https://www.econbiz.de/10011317303
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Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry
Dastan, Ikram; Gecti, Fatih - In: Journal of management research 6 (2014) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10010430618
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Hedonic and utilitarian motivations behind shopping and research behaviors : theory and evidence
Franz, Wan-ju Iris - In: International journal of applied behavioral economics : … 3 (2014) 3, pp. 17-30
Persistent link: https://www.econbiz.de/10010433952
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Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
Yuan, Chunlin; Zhang, Chenlei; Wang, Shuman - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169569
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Perspective of utilitarian and hedonic shopping values : an empirical study
Jena, R. K. - In: Indian journal of economics & business : IJEB 17 (2018) 1, pp. 205-212
Persistent link: https://www.econbiz.de/10012649183
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Hedonic consumption pathway vs. acquisition-transaction utility pathway : an empirical comparison of Airbnb and hotels
Li, Jing; Hudson, Simon; So, Kevin Kam Fung - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495040
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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012502304
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Understanding the continuance of mobile financial services in Kenya : the roles of utilitarian, hedonic, and personal values
Omigie, Newman O.; Zo, Hangjung; Ciganek, Andrew P.; … - In: Journal of global information management : an official … 28 (2020) 3, pp. 36-57
Persistent link: https://www.econbiz.de/10012304228
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Hedonic preference for technological devices justified by utilitarian application
Arruda Filho, Emílio José Montero - In: International journal of business and systems research 13 (2019) 3, pp. 321-346
Persistent link: https://www.econbiz.de/10012110513