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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas; Henneberg, Stephan; Landwehr, Jan … - In: Total quality management & business excellence : an … 21 (2010) 9/10, pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
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The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas; Goldstein, Daniel G.; Stadler, Rupert; … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
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Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
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It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger; McGill, Ann L.; Herrmann, Andreas - In: Journal of marketing 75 (2011) 3, pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
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The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.; Herrmann, Andreas; Befurt, Rene; … - In: Psychology & marketing 29 (2012) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
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It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.; Spangenberg, Eric R.; Herrmann, … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
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The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
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Clustered insights : improving eye tracking data analysis using scan statistics
Purucker, Christian; Landwehr, Jan Rüdiger; Sprott, … - In: International journal of market research : JMRS ; the … 55 (2013) 1, pp. 105-130
Persistent link: https://www.econbiz.de/10009716389
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The effect of brand gender on brand equity
Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; … - In: Psychology & marketing 31 (2014) 5, pp. 371-385
Persistent link: https://www.econbiz.de/10010362505