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Consumer behaviour
78,252
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75,789
Vertrauen
15,656
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15,347
Internet marketing
12,013
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11,916
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11,128
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10,908
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9,932
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9,902
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8,833
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8,829
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7,972
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7,923
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6,886
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6,826
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6,362
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6,356
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6,169
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6,006
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5,924
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5,673
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5,113
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4,932
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4,867
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4,842
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4,764
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4,716
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4,711
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4,697
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4,673
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4,482
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4,466
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4,273
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4,239
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4,106
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4,090
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3,987
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3,868
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3,459
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Han, Heesup
129
Belk, Russell W.
115
Mattila, Anna S.
111
Phau, Ian
103
Sutter, Matthias
100
Grunert, Klaus G.
91
Dwivedi, Yogesh Kumar
88
Fehr, Ernst
86
Lusk, Jayson L.
84
Grewal, Dhruv
80
Sheth, Jagdish N.
80
Foxall, Gordon R.
79
Khare, Arpita
79
Falk, Armin
78
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Güth, Werner
75
Nayga, Rodolfo M.
73
Septianto, Felix
71
Laroche, Michel
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Pelsmacker, Patrick de
67
Stavins, Joanna
67
Paul, Justin
65
Wansink, Brian
65
Verhoef, Peter C.
63
Bruwer, Johan
62
Chintagunta, Pradeep K.
62
Jang, Soocheong
60
Guiso, Luigi
59
Ko, Eunju
59
Thaichon, Park
59
Dennis, Charles
57
Janssen, Maarten C. W.
57
Keefer, Philip
56
Hollebeek, Linda D.
55
Warlop, Luk
54
Bartling, Björn
53
Goldfarb, Avi
53
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62
Edward Elgar Publishing
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International Energy Agency
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International Monetary Fund
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Organisation for Economic Co-operation and Development
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Friedrich-Schiller-Universität Jena
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Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
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INSEAD
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Universität Mannheim
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Center for Economic Research <Tilburg>
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8
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8
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7
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7
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7
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7
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7
Peter Lang GmbH
7
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Journal of business research : JBR
2,281
Journal of retailing and consumer services
2,051
International journal of hospitality management
884
International journal of consumer studies
774
Psychology & marketing
738
NBER working paper series
718
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Tourism management : research, policies, practice
427
Asia Pacific journal of marketing and logistics
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The journal of product & brand management
410
Journal of business ethics : JOBE
392
European journal of marketing : EJM
390
European Journal of Marketing
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Journal of Consumer Marketing
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Journal of travel and tourism marketing
373
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Journal of marketing management : MM
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Journal of marketing communications
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Journal of economic behavior & organization : JEBO
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Technological forecasting & social change : an international journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
347
Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
341
CESifo working papers
338
Journal of international consumer marketing
331
Journal of marketing
330
Discussion paper / Centre for Economic Policy Research
327
Journal of economic psychology : research in economic psychology and behavioral economics
325
Marketing letters : a journal of research in marketing
315
International journal of internet marketing and advertising : IJIMA
313
Journal of the Academy of Marketing Science
311
International journal of contemporary hospitality management
308
Marketing intelligence & planning
307
Industrial marketing management : the international journal for industrial and high-tech firms
303
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ECONIS (ZBW)
101,972
Other ZBW resources
3,169
EconStor
1,110
USB Cologne (EcoSocSci)
746
RePEc
208
BASE
86
USB Cologne (business full texts)
50
OLC EcoSci
49
ArchiDok
5
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Showing
1
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10
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date (newest first)
date (oldest first)
1
A meta-analysis of antecedents and consequences of eWOM
credibility
: investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
4
Direction for future research in eWOM : issues of
credibility
format and impact
Shamim Ahmed Khan
;
Siti Rahayu Hussin
;
Abu Bakar bin …
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 329-341
Persistent link: https://www.econbiz.de/10011992649
Saved in:
5
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source
credibility
theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
6
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
7
"I think exactly the same" : trust in SMIs and online purchase intention : a moderation mediation analysis using PLS-SEM
Khan, Ariba
;
Khan, Zebran
;
Nabi, Mohammed Kamalun
- In:
Journal of advances in management research : JAMR
21
(
2024
)
2
,
pp. 311-330
Persistent link: https://www.econbiz.de/10014632678
Saved in:
8
How
credibility
affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
Saved in:
9
Credibility
of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
10
WOM
credibility
and eWOM
credibility
and their consequences for engagement
Castano, Ricardo
;
Escandon-Barbosa, Diana
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 125-144
Persistent link: https://www.econbiz.de/10013198059
Saved in:
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