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Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan; Helgesson, Claes-Fredrik - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
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Know your customer : client captivation and the epistemics of market research
Nilsson, Johan - In: Marketing theory 19 (2019) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10012109363
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Coordination and change in telecommunications
Helgesson, Claes-Fredrik - 1994
Persistent link: https://www.econbiz.de/10000881573
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Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan; Murto, Riikka; Kjellberg, Hans - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
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Practical use : enacting the user and that which is being used
Helgesson, Claes-Fredrik; Kjellberg, Hans - In: Use of science and technology in business : exploring …, (pp. 247-270). 2009
Persistent link: https://www.econbiz.de/10003951000
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On the nature of markets and their practices
Kjellberg, Hans; Helgesson, Claes-Fredrik - In: Marketing theory 7 (2007) 2, pp. 137-162
Persistent link: https://www.econbiz.de/10003496617
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The mode of exchange and shaping of markets: distributor influence in the Swedish post-war food industry
Kjellberg, Hans; Helgesson, Claes-Fredrik - In: Industrial marketing management : the international … 36 (2007) 7, pp. 861-878
Persistent link: https://www.econbiz.de/10003532759
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On the nature of markets and their practices
Kjellberg, Hans; Helgesson, Claes-Fredrik - In: Marketing theory 7 (2007) 2, pp. 137-162
Persistent link: https://www.econbiz.de/10009870662