//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A longitudinal analysis of the...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Gender
28,182
Geschlecht
26,109
Bibliometrics
19,333
Bibliometrie
19,264
Internet marketing
11,983
Online-Marketing
11,886
Advertising
10,145
Consumer behaviour
9,805
Werbung
9,702
Konsumentenverhalten
9,646
Werbewirkung
7,026
Advertising effects
6,983
Social Web
6,128
Social web
6,125
Weibliche Arbeitskräfte
5,586
Women workers
5,559
gender
5,042
USA
4,940
United States
4,738
Lohnstruktur
4,405
Wage structure
4,374
Women
4,107
Geschlechterdiskriminierung
3,972
Gender discrimination
3,930
Frauen
3,837
Theorie
3,553
Theory
3,498
Welt
3,096
World
3,047
Brand management
3,000
Markenführung
2,971
Gleichberechtigung
2,333
Schätzung
2,320
Gender equality
2,310
Experiment
2,277
Sportveranstaltung
2,235
Online-Handel
2,219
Online retailing
2,217
Electronic Commerce
2,215
Sport event
2,213
more ...
less ...
Online availability
All
Undetermined
27,421
Free
24,360
Type of publication
All
Article
50,238
Book / Working Paper
28,277
Journal
128
Other
27
Database
8
Type of publication (narrower categories)
All
Article in journal
42,412
Aufsatz in Zeitschrift
42,412
Working Paper
10,758
Graue Literatur
9,619
Non-commercial literature
9,619
Arbeitspapier
8,835
Aufsatz im Buch
4,461
Book section
4,461
research-article
1,985
Collection of articles of several authors
895
Sammelwerk
895
Hochschulschrift
603
Aufsatzsammlung
542
Conference paper
406
Konferenzbeitrag
406
Article
399
Thesis
380
Case study
290
Fallstudie
290
Konferenzschrift
235
review-article
227
review
190
Collection of articles written by one author
172
Sammlung
172
Ratgeber
161
Guidebook
148
Lehrbuch
140
Amtsdruckschrift
136
Government document
136
Reprint
130
Textbook
122
conceptual-paper
115
case-report
109
Conference proceedings
105
viewpoint
98
Bibliografie enthalten
90
Bibliography included
90
Systematic review
86
Übersichtsarbeit
86
Bibliografie
71
more ...
less ...
Language
All
English
German
6,709
Undetermined
6,274
Spanish
384
French
357
Portuguese
93
Russian
80
Italian
68
Swedish
56
Polish
34
Dutch
32
Danish
25
Norwegian
23
Finnish
13
Hungarian
11
Romanian
11
Bulgarian
10
Albanian
9
Czech
8
Lithuanian
8
Slovak
5
Serbian
5
Croatian
4
Arabic
2
Azerbaijani
2
Japanese
2
Tajik
2
Ukrainian
2
Afrikaans
1
Valencian
1
Modern Greek (1453-)
1
Armenian
1
Indonesian
1
Multiple languages
1
Slovenian
1
Sumerian
1
Turkish
1
Chinese
1
more ...
less ...
Author
All
Blau, Francine D.
114
Asongu, Simplice
107
Booth, Alison L.
100
Kumar, Satish
94
Holst, Elke
92
Klasen, Stephan
86
Pelsmacker, Patrick de
85
Quisumbing, Agnes R.
85
Bhalotra, Sonia R.
83
Kahn, Lawrence M.
83
Hamermesh, Daniel S.
79
Sutter, Matthias
77
Eisend, Martin
76
Maennig, Wolfgang
75
Kaiser, Harry M.
70
Buser, Thomas
66
McAleer, Michael
59
Tansel, Aysit
59
Winter-Ebmer, Rudolf
58
Chang, Chia-Lin
56
Zimmermann, Klaus F.
56
Dreber, Anna
54
Kraus, Sascha
54
Law, Chun Hung Roberts
53
Taylor, Charles Raymond
53
Ranehill, Eva
51
Ñopo, Hugo
50
Torgler, Benno
47
Dens, Nathalie
46
Havránek, Tomáš
46
Jaffe, Adam B.
46
Lim, Weng Marc
46
Okazaki, Shintaro
45
Anderson, Simon P.
44
Dwivedi, Yogesh Kumar
44
Gang, Ira N.
44
Kind, Hans Jarle
44
Ruiz-Castillo, Javier
44
Vrontis, Demetris
44
Chan, Kam C.
43
more ...
less ...
Institution
All
National Bureau of Economic Research
444
World Bank
132
International Food Policy Research Institute (IFPRI)
101
OECD
89
Institute for the Study of Labor (IZA)
82
World Bank Group
70
Edward Elgar Publishing
35
IGI Global
35
Weltbank
26
eSocialSciences
26
Forschungsinstitut zur Zukunft der Arbeit
24
World Institute for Development Economic Research (UNU/WIDER), United Nations University
21
Information Resources Management Association
19
DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
18
Springer Fachmedien Wiesbaden
16
American Marketing Association
15
Fraunhofer-Institut für System- und Innovationsforschung
15
Organisation for Economic Co-operation and Development
13
Europäische Kommission / Gemeinsame Forschungsstelle
12
Europäische Kommission / Generaldirektion Justiz und Verbraucher
12
Vereinte Nationen / Economic and Social Commission for Western Asia
12
CESifo
11
Faculdade de Economia, Universidade do Porto
11
Universität Mannheim
11
Erasmus Research Institute of Management
9
Forschungsbasierte Infrastruktureinrichtung "Sozio-oekonomisches Panel (SOEP)", DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
9
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
9
Inter-American Development Bank
9
William Davidson Institute <Ann Arbor, Mich.>
9
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
8
HAL
8
SOEP-IS Group
8
William Davidson Institute, University of Michigan
8
World Institute for Development Economics Research
8
Axel-Springer-Verlag
7
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
7
International Water Management Institute (IWMI)
7
Internationales Arbeitsamt
7
Nationalekonomiska institutionen, Stockholms Universitet
7
Peter Lang GmbH
7
more ...
less ...
Published in...
All
Discussion paper series / IZA
1,201
Journal of business research : JBR
957
IZA Discussion Papers
736
IZA Discussion Paper
617
Journal of advertising research
483
NBER working paper series
444
NBER Working Paper
353
Journal of retailing and consumer services
345
Working paper / National Bureau of Economic Research, Inc.
336
Technological forecasting & social change : an international journal
325
Journal of advertising : official publication of the American Academy of Advertising
324
CESifo working papers
318
Journal of marketing communications
306
International journal of advertising : the quarterly review of marketing communications
301
Feminist economics
298
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
286
International journal of advertising : the review of marketing communications
285
Journal of economic behavior & organization : JEBO
276
Journal of business ethics : JOBE
257
Working paper
257
International journal of hospitality management
250
Applied economics
243
International journal of internet marketing and advertising : IJIMA
237
Journal of sport management : the official journal of the North American Society of Sport Management
237
International journal of sport management and marketing : IJSMM
233
Psychology & marketing
231
Gender in management : an international journal
230
Research policy : policy, management and economic studies of science, technology and innovation
229
Tourism management : research, policies, practice
223
European Sport management quarterly : ESMQ
212
Management science : journal of the Institute for Operations Research and the Management Sciences
212
Cogent business & management
209
Sport marketing quarterly : preferred journal of the Sport Marketing Association
205
Discussion papers / CEPR
200
Journal of advertising
199
Journal of promotion management : JPM
199
Sport management review
195
CESifo Working Paper
190
Economics letters
187
Applied economics letters
183
more ...
less ...
Source
All
ECONIS (ZBW)
71,469
Other ZBW resources
2,846
EconStor
2,407
USB Cologne (EcoSocSci)
910
RePEc
836
BASE
116
OLC EcoSci
38
USB Cologne (business full texts)
34
ArchiDok
22
more ...
less ...
Showing
1
-
10
of
78,678
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
3
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
4
Super bowl XLVII TV
advertising
in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
Super Bowl
Advertising
among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
5
Effects of Super Bowl
advertising
on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
6
The impact of brand-event fit in virtual
advertising
on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
7
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
8
A longitudinal content analysis of
gender
portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
9
Cross-media consumption : insights from Super Bowl
advertising
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
Saved in:
10
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->