//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Linking online niche sales to...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
77,989
Konsumentenverhalten
75,526
Electronic Commerce
18,799
E-commerce
17,682
Brand management
14,997
Markenführung
14,556
Einzelhandel
13,459
Retail trade
13,387
Marketingmanagement
12,656
Marketing management
12,533
Internet marketing
11,976
Online-Marketing
11,879
Theorie
11,819
Theory
11,648
Relationship marketing
11,540
Beziehungsmarketing
11,468
Brand image
10,347
Markenimage
10,052
Social Web
9,317
Social web
9,313
Online-Handel
8,782
Online retailing
8,772
USA
8,607
United States
8,259
Markenartikel
7,167
Brand
7,090
Customer satisfaction
6,547
Kundenzufriedenheit
6,330
Internet
5,376
Service quality
5,086
Dienstleistungsqualität
5,027
Werbewirkung
4,915
Advertising effects
4,893
Marketing
4,723
Advertising
4,646
Werbung
4,562
Pricing strategy
4,120
Preismanagement
4,115
Vertriebsweg
4,009
Distribution channel
4,008
more ...
less ...
Online availability
All
Undetermined
47,771
Free
29,467
Type of publication
All
Article
90,761
Book / Working Paper
42,964
Journal
340
Other
16
Type of publication (narrower categories)
All
Article in journal
75,466
Aufsatz in Zeitschrift
75,466
Graue Literatur
10,089
Non-commercial literature
10,089
Aufsatz im Buch
9,490
Book section
9,490
Working Paper
9,016
Arbeitspapier
8,363
research-article
3,630
Collection of articles of several authors
2,213
Sammelwerk
2,213
Hochschulschrift
1,775
Aufsatzsammlung
1,336
Thesis
1,157
Case study
1,116
Fallstudie
1,116
Conference paper
844
Konferenzbeitrag
844
Konferenzschrift
724
Lehrbuch
700
Textbook
628
Collection of articles written by one author
419
Sammlung
419
Reprint
415
Conference proceedings
366
Amtsdruckschrift
364
Government document
364
review-article
303
Ratgeber
299
Guidebook
283
conceptual-paper
263
review
254
Article
208
case-report
195
Glossar enthalten
186
Glossary included
186
Bibliografie enthalten
139
Bibliography included
139
Bibliographie
119
Bibliografie
117
more ...
less ...
Language
All
English
German
22,345
Undetermined
4,798
French
812
Polish
228
Spanish
213
Italian
188
Russian
161
Swedish
90
Dutch
83
Hungarian
67
Danish
53
Portuguese
48
Romanian
48
Finnish
34
Norwegian
32
Lithuanian
29
Ukrainian
26
Croatian
17
Slovak
16
Serbian
14
Japanese
13
Bulgarian
11
Czech
11
Slovenian
10
Indonesian
7
Kazakh
6
Chinese
6
Arabic
5
Turkish
4
Bosnian
3
Malay (macrolanguage)
3
Multiple languages
3
Modern Greek (1453-)
2
Korean
2
Macedonian
2
Valencian
1
Vietnamese
1
more ...
less ...
Author
All
Han, Heesup
125
Sheth, Jagdish N.
122
Belk, Russell W.
118
Mattila, Anna S.
116
Grewal, Dhruv
112
Phau, Ian
112
Kotler, Philip
111
Keller, Kevin Lane
99
Melewar, T. C.
98
Grunert, Klaus G.
94
Dwivedi, Yogesh Kumar
93
Verhoef, Peter C.
92
Khare, Arpita
90
Lusk, Jayson L.
85
Chintagunta, Pradeep K.
84
Pelsmacker, Patrick de
84
Vrontis, Demetris
83
Loureiro, Sandra Maria Correia
82
Peitz, Martin
82
Foxall, Gordon R.
81
Kumar, V.
81
Rajagopal
80
Usman, Osly
78
Wansink, Brian
77
Paul, Justin
76
Bagozzi, Richard P.
75
Dennis, Charles
75
Laroche, Michel
75
Pitt, Leyland F.
74
Septianto, Felix
74
Nayga, Rodolfo M.
72
Bruwer, Johan
71
Thaichon, Park
70
Stavins, Joanna
69
Agarwal, Sumit
68
Ko, Eunju
68
Bang, Nguyen
67
Pantano, Eleonora
67
Goldfarb, Avi
64
Merrilees, Bill
64
more ...
less ...
Institution
All
National Bureau of Economic Research
707
IGI Global
200
OECD
163
American Marketing Association
70
Springer Fachmedien Wiesbaden
52
Organisation for Economic Co-operation and Development
49
Edward Elgar Publishing
46
International Energy Agency
43
Information Resources Management Association
37
World Bank Group
37
INSEAD
24
Springer International Publishing
22
UNCTAD
22
World Bank
22
Erasmus Research Institute of Management
20
European Centre for the Development of Vocational Training
20
Universität Mannheim
20
Europäische Kommission / Gemeinsame Forschungsstelle
19
NetLibrary, Inc
19
European Society for Opinion and Marketing Research
17
RWTH Aachen
16
University of Western Sydney
16
USA / Bureau of the Census
15
Verlag Dr. Kovač
15
Weltwirtschaftsforum
15
Harvard Graduate School of Business Administration
14
European University Institute / Department of Economics
13
Europäische Kommission / Statistisches Amt
13
AMACOM
12
Center for Economic Research <Tilburg>
12
Friedrich-Schiller-Universität Jena
12
NET Institute
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
Europäische Kommission
11
International Telecommunications Society
11
International Trade Centre
11
UNCTAD / Secretariat
11
International Federation for Information Processing
10
Universitat Pompeu Fabra / Departament d'Economia i Empresa
10
American Management Association
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,695
Journal of retailing and consumer services
2,248
International journal of hospitality management
900
Psychology & marketing
793
International journal of consumer studies
782
The journal of brand management : an international journal
708
NBER working paper series
707
Journal of consumer research : JCR ; an interdisciplinary bimonthly
613
Industrial marketing management : the international journal for industrial and high-tech firms
606
Management science : journal of the Institute for Operations Research and the Management Sciences
595
European Journal of Marketing
560
Working paper / National Bureau of Economic Research, Inc.
559
European journal of marketing : EJM
544
The journal of product & brand management
516
NBER Working Paper
510
Journal of retailing
502
Journal of marketing management : MM
500
Tourism management : research, policies, practice
490
Asia Pacific journal of marketing and logistics
473
European journal of operational research : EJOR
469
Journal of marketing research : JMR
462
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
458
Journal of marketing
458
Journal of the Academy of Marketing Science
457
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
446
Journal of travel and tourism marketing
445
The international review of retail, distribution and consumer research
439
International Journal of Retail & Distribution Management
437
Journal of Consumer Marketing
436
Journal of strategic marketing
434
Journal of marketing communications
430
International journal of production economics
427
International journal of retail & distribution management
424
Marketing intelligence & planning
416
Technological forecasting & social change : an international journal
394
Marketing letters : a journal of research in marketing
382
Journal of Product & Brand Management
377
Cogent business & management
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
SpringerLink / Bücher
364
more ...
less ...
Source
All
ECONIS (ZBW)
125,269
Other ZBW resources
4,953
USB Cologne (EcoSocSci)
2,307
EconStor
920
RePEc
288
BASE
163
USB Cologne (business full texts)
103
OLC EcoSci
59
ArchiDok
19
more ...
less ...
Showing
1
-
10
of
134,081
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding loyalty in multichannel retailing : the role of
brand
trust and
brand
attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
2
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
3
A
brand
view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
4
The role of the
brand
in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
5
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of
brand
equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
6
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
7
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and
brand
diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
8
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
9
Brand
presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
10
Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Wang, Jiazhuo G.
;
Qin, Shuo
;
Wang, Allison
-
2023
.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a
Brand
-- Haier: A
Brand
That Started …
Persistent link: https://www.econbiz.de/10014415147
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->