//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social media marketing for ado...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
11,972
Online-Marketing
11,875
Youth
8,313
Jugendliche
8,094
Consumer behaviour
5,761
Konsumentenverhalten
5,738
Social Web
5,708
Social web
5,704
Werbewirkung
2,320
Advertising effects
2,317
Advertising
2,067
Online-Handel
2,055
Online retailing
2,054
Werbung
2,042
Electronic Commerce
1,963
E-commerce
1,905
Viral marketing
1,747
Virales Marketing
1,745
USA
1,720
Zielgruppe
1,679
Junge Arbeitskräfte
1,670
Young workers
1,666
Brand management
1,654
Markenführung
1,648
Beziehungsmarketing
1,637
Relationship marketing
1,634
United States
1,609
Target group
1,600
Marketing management
1,294
Marketingmanagement
1,293
Internet
1,223
Children
1,198
Kinder
1,193
Markenimage
1,047
Brand image
1,046
Social media
898
social media
850
Jugendarbeitslosigkeit
800
Website
788
Youth unemployment
777
more ...
less ...
Online availability
All
Undetermined
7,835
Free
6,159
Type of publication
All
Article
13,675
Book / Working Paper
8,803
Journal
43
Other
2
Type of publication (narrower categories)
All
Article in journal
11,732
Aufsatz in Zeitschrift
11,732
Graue Literatur
2,303
Non-commercial literature
2,303
Working Paper
2,106
Arbeitspapier
1,889
Aufsatz im Buch
1,599
Book section
1,599
Collection of articles of several authors
298
Sammelwerk
298
Aufsatzsammlung
248
Hochschulschrift
216
research-article
170
Case study
160
Fallstudie
160
Conference paper
152
Konferenzbeitrag
152
Ratgeber
148
Guidebook
140
Amtsdruckschrift
135
Government document
135
Thesis
115
Konferenzschrift
101
Bibliographie
78
Lehrbuch
67
Textbook
53
Article
51
Collection of articles written by one author
48
Sammlung
48
Conference proceedings
32
Statistik
30
review-article
30
Statistics
26
review
22
Amtliche Publikation
21
Glossar enthalten
21
Glossary included
21
Handbook
17
Handbuch
17
case-report
17
more ...
less ...
Language
All
English
German
4,363
Undetermined
1,100
French
171
Spanish
122
Russian
49
Swedish
42
Portuguese
32
Polish
30
Italian
23
Danish
18
Hungarian
17
Norwegian
13
Dutch
10
Finnish
8
Croatian
7
Lithuanian
6
Romanian
5
Slovak
4
Czech
3
Serbian
3
Bulgarian
2
Turkish
2
Chinese
2
Arabic
1
Hindi
1
Indonesian
1
Slovenian
1
more ...
less ...
Author
All
Grossman, Michael
69
Chaloupka, Frank J.
48
Tekin, Erdal
46
Sabia, Joseph J.
45
Salvanes, Kjell G.
42
Sutter, Matthias
41
Levine, Phillip B.
39
Kaestner, Robert
38
Cobb-Clark, Deborah A.
36
Chan, Kara
35
Anderson, D. Mark
33
Markowitz, Sara
33
Devereux, Paul J.
31
Goldfarb, Avi
31
Tucker, Catherine
31
Rees, Daniel I.
29
Dwivedi, Yogesh Kumar
28
Baird, Sarah
27
Skiera, Bernd
27
Fletcher, Jason
26
Black, Sandra E.
25
Dave, Dhaval
25
Glätzle-Rützler, Daniela
25
Gruber, Jonathan
25
Tauras, John A.
25
Chaffey, Dave
24
Ghose, Anindya
24
Wilbur, Kenneth C.
24
Law, Chun Hung Roberts
23
Karlan, Dean
22
Pastore, Francesco
22
Pelsmacker, Patrick de
22
Riphahn, Regina T.
22
Haurin, Donald R.
21
Kearney, Melissa Schettini
21
Walker, Ian
21
Chatterji, Pinka
20
Fletcher, Jason M.
20
Greenwood, Jeremy
20
Hudders, Liselot
20
more ...
less ...
Institution
All
National Bureau of Economic Research
281
OECD
78
World Bank
33
IGI Global
27
World Bank Group
22
Information Resources Management Association
16
Weltbank
13
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
11
European Centre for the Development of Vocational Training
10
American Marketing Association
9
Forschungsinstitut zur Zukunft der Arbeit
9
Organisation for Economic Co-operation and Development
9
Springer Fachmedien Wiesbaden
9
European Foundation for the Improvement of Living and Working Conditions
8
Vereinte Nationen / Department of Economic and Social Affairs
8
eSocialSciences
8
Centre for Educational Research and Innovation
7
Edward Elgar Publishing
7
Europäische Kommission / Statistisches Amt
7
SOEP-IS Group
7
UNICEF
7
Asian Development Bank
6
Europäische Kommission / Generaldirektion Bildung und Kultur
6
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
6
Springer International Publishing
6
Universität Mannheim
6
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
6
Vereinte Nationen / Population Fund
6
Europäische Kommission
5
Europäische Kommission / Gemeinsame Forschungsstelle
5
Institute for the Study of Labor (IZA)
5
USA / Congress / House of Representatives / Select Committee on Children, Youth, and Families
5
Vereinte Nationen / Economic and Social Commission for Western Asia
5
Europäische Kommission / Generaldirektion Allgemeine und Berufliche Bildung und Jugend
4
Europäische Kommission / Generaldirektion Kommunikation
4
International Labour Conference
4
Konrad-Adenauer-Stiftung / Auslandsbüro Japan
4
Konrad-Adenauer-Stiftung / Regionalprogramm Soziale Ordnungspolitik in Asien
4
Nordic Council of Ministers
4
Population Council / Policy Research Division
4
more ...
less ...
Published in...
All
Journal of business research : JBR
370
Discussion paper series / IZA
283
NBER working paper series
277
NBER Working Paper
231
Young consumers : insight and ideas for responsible marketers
224
Working paper / National Bureau of Economic Research, Inc.
222
Journal of retailing and consumer services
218
International journal of internet marketing and advertising : IJIMA
217
IZA Discussion Paper
197
Journal of advertising research
151
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
128
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
IZA Discussion Papers
101
International journal of hospitality management
101
Tourism management : research, policies, practice
101
Psychology & marketing
97
International journal of electronic marketing and retailing : IJEMR
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of consumer studies
91
Management science : journal of the Institute for Operations Research and the Management Sciences
89
Information systems research : ISR
88
International journal of advertising : the quarterly review of marketing communications
83
Journal of internet commerce
83
Journal of promotion management : innovations in planning and applied research
81
Journal of vocational behavior
80
Technological forecasting & social change : an international journal
75
Journal of health economics
74
Electronic commerce research
73
Journal of travel and tourism marketing
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
Marketing intelligence & planning
71
CESifo working papers
70
Cogent business & management
69
International journal of technology marketing : IJTMkt
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of marketing management : MM
64
Journal of management information systems : JMIS
63
more ...
less ...
Source
All
ECONIS (ZBW)
21,171
USB Cologne (EcoSocSci)
674
EconStor
289
Other ZBW resources
285
RePEc
46
BASE
24
ArchiDok
21
OLC EcoSci
10
USB Cologne (business full texts)
3
more ...
less ...
Showing
1
-
10
of
22,523
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing to children and teens on Australian food company web sites
Jones, Sandra C.
;
Reid, Amanda
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003972253
Saved in:
2
Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
Callaway, Stephen K.
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10003977949
Saved in:
3
Six p's of
youth
social media from a young consumer's perspective
Hongjun, Wang
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10009657991
Saved in:
4
FRIENDVERTISING : a new advertising strategy in social network marketing
Ozturk, R. Gulay
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 190-215)
.
2014
Persistent link: https://www.econbiz.de/10010241419
Saved in:
5
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
6
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
7
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
8
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
9
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
10
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->