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Better together? : a hospitality case for umbrella branding
Kooli, Kaouther; Cai, Huifen; Tang, Xiaoyun; Beer, Cornelia - In: The journal of business & industrial marketing 31 (2016) 8, pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
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Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.; Venter, Peet - In: The journal of brand management : an international journal 23 (2016) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
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The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 6, pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna; Mazurek, Grzegorz - In: Oeconomia Copernicana 12 (2021) 2, pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
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Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah; Ibelegbu, Oserere; Chukwuka, Blessing - In: Marketing Communications and Brand Development in …, (pp. 131-155). 2022
Persistent link: https://www.econbiz.de/10013280193
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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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The power of corporate brand names : integrated marketing in action
Sowa, Brian C. - In: Contemporary thoughts on corporate branding and …, (pp. 150-165). 2008
Persistent link: https://www.econbiz.de/10003773431
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The importance of Austalian corporate brand and grape varietal wines : hedonic pricing in the British Columbia wine market
Carew, Richard; Florkowski, Wojciech J. - In: Journal of wine economics 3 (2008) 2, pp. 194-204
Persistent link: https://www.econbiz.de/10003895729
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill - In: Harvard business review : HBR 86 (2008) 2, pp. 55
Persistent link: https://www.econbiz.de/10003621925