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Healthy food behavior and celebrity endorsement for healthy food brands : a study of Indian housewives
Dutta, Kirti; Singh, Swati - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 33-46
Persistent link: https://www.econbiz.de/10010203627
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Healthy Food Behavior and Celebrity Endorsement for Healthy Food Brands : A Study of Indian Housewives
Dutta, Kirti; Singh, Swati - 2014
explores how celebrity endorsers can be employed by the healthy food industry to influence the customers. The healthy food … industry in India is still at a nascent stage but is showing huge potential. Marketers of these healthy food brands have … in their purchase decision regarding healthy food. To study this, the first part of the paper explores the attitude of …
Persistent link: https://www.econbiz.de/10014149724
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Light and pale colors in food packaging : when does this package cue signal superior healthiness or inferior tastiness?
Mai, Robert; Symmank, Claudia; Seeberg-Elverfeldt, Berenike - In: Journal of retailing 92 (2016) 4, pp. 426-444
Persistent link: https://www.econbiz.de/10011629485
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Extrinsic and intrinsic food product attributes in consumer and sensory research : literature review and quantification of the findings
Symmank, Claudia - In: Management review quarterly : systematic literature … 69 (2019) 1, pp. 39-74
Persistent link: https://www.econbiz.de/10011991669
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Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz; Kowalczuk, Martyna - In: International journal of management and economics 44 (2014), pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
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Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun; Lee, Wei-Na - In: Journal of promotion management : JPM 21 (2015) 1, pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung; Cho, Moonhee - In: Journal of promotion management : JPM 21 (2015) 2, pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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The risk of vampire effect in advertisements using celebrity endorsement
Kuvita, Tetyana; Karlíček, Miroslav - In: Central European business review : CEBR 3 (2014) 3, pp. 16-22
Persistent link: https://www.econbiz.de/10010529019
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Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert; Song, Haiyan - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
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The economic value of celebrity endorsements : a literature review
Popescu, Gheorghe H. - In: Economics, management and financial markets 9 (2014) 4, pp. 119-124
Persistent link: https://www.econbiz.de/10011544287