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Drivers of User Engagement in Influencer Branding : An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Fink, Tanja - 2021 - 1st ed. 2021.
marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a … the Author: Dr. Tanja Fink received her PhD at Prof. Dr. Christoph Burmanns markstones Institute of Marketing, Branding …
Persistent link: https://www.econbiz.de/10012615792
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User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
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Personal Brand Creation in the Digital Age : Theory, Research and Practice
Grzesiak, Mateusz - 2018
. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the … Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United …
Persistent link: https://www.econbiz.de/10012396418
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User Generated Branding : Integrating User Generated Content into Brand Management
Arnhold, Ulrike - 2010
generated branding. From a brand management perspective she analyses the impact of interactive marketing programmes in Web 2 …
Persistent link: https://www.econbiz.de/10013522888
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Personal brand creation in the digital age : theory, research and practice
Grzesiak, Mateusz - 2018
Persistent link: https://www.econbiz.de/10011723493
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The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885655
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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian - 2013
Persistent link: https://www.econbiz.de/10009735582
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung; Min, Jihye Ellie; Le, Linh Ha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013162358