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Social customer relationship management (Social-CRM) in the era of Web 4.0
Ammari, Nedra Bahri (ed.) - 2022
"This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"--
Persistent link: https://www.econbiz.de/10012792751
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The effect of CRM implementation on pharmaceutical industry's profitability : the case of Tunisia
Ammari, Nedra Bahri; Soliman, Khalid S. - In: Management research review 39 (2016) 8, pp. 854-878
Persistent link: https://www.econbiz.de/10011534313
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Brand Attachment and its Effects on Proselytism and the Resistance to Change : Comparative Study between Two Categories of Products
Ben Khelil, Haykel - 2015
La version française de cet article peut être consultée à 'http://ssrn.com/abstract=2615471' http://ssrn.com/abstract=2615471This research proposes an examination of the various conceptualizations of the durable relation to the brand. The notion of emotional attachment constitutes a...
Persistent link: https://www.econbiz.de/10013021387
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Acceptance and usage of technology through the digital user experience
Ammari, Nedra Bahri (ed.); Ben Yahia, Imene (ed.) - 2022
Persistent link: https://www.econbiz.de/10013170948
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Phygital customer experience mixed approach of augmented reality and customer experience (DCX) in the context of heritage tourism
Ammari, Nedra Bahri; El Hassoumi, Ines - In: Handbook of research on IoT, digital transformation, …, (pp. 238-253). 2021
Persistent link: https://www.econbiz.de/10012816092
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Intelligent customer experience in a connected commerce environment
Gam, Afnen; Ammari, Nedra Bahri - In: Handbook of research on IoT, digital transformation, …, (pp. 254-271). 2021
Persistent link: https://www.econbiz.de/10012816093
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The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri; Van Niekerk, Mathilda; Ben Khelil, … - In: International journal of contemporary hospitality management 28 (2016) 3, pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
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The bandwagon luxury consumption in Tunisian case : the roles of independent and interdependent self concept
Ammari, Nedra Bahri; Coulibaly, Daouda; Mimoun, Mohamed … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132280
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How co-creating enhances the quality of a brand-consumer relationship, using the U&G approach : the Coca-Cola case
Ammari, Nedra Bahri; Jaziri, Emna - In: Inventi impact: retailing & consumer services (2017) 3, pp. 135-151
Persistent link: https://www.econbiz.de/10011753463
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Consumer responses to the failure of self-service banking technology : moderating role of failure stability
Ammari, Nedra Bahri; Hsouna, Abir; Benabdallah, Mounia; … - In: International journal of bank marketing 40 (2022) 3, pp. 458-483
Persistent link: https://www.econbiz.de/10013396357