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Sport fans in a "smart sport"...
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Consumer behaviour
24
Konsumentenverhalten
23
Sports marketing
18
Sportmarketing
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Sports
16
Sport
15
Professional sports
14
Profisport
14
USA
12
United States
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Sportorganisation
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Ball game
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Customer satisfaction
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Emotion
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Motivation
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Verhalten in Organisationen
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attendance
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sponsorship
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American football
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Arbeitsgruppe
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Arbeitspsychologie
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Asian American sports consumption
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Austauschtheorie
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Kim, Yu Kyoum
36
Ha, Jae-Pil
12
Ko, Yong Jae
5
Magnusen, Marshall J.
5
Kim, Jun Woo
4
Kim, Minjung
4
Kwak, Dae Hee
4
Trail, Galen T.
4
Ha, Jaehyun
3
Kang, Sun J.
3
Kim, Jeeyoon
3
Kim, Young Do
3
Kim, Yukyoum
3
Lee, Hyun-Woo
3
Magnusen, Marshall
3
Park, Seong Hee
3
Trail, Galen
3
Greenwell, T. Christopher
2
Hums, Mary
2
Jae Ko, Yong
2
James, Jeffery
2
James, Jeffrey D.
2
Kim, Amy Chan Hyung
2
Kim, Ki Tak
2
Kyoum Kim, Yu
2
Mahony, Daniel F.
2
Svensson, Per G.
2
Trail, Galen T
2
Andersson, Fredrik O.
1
Biscaia, Rui
1
Braunstein-Minkove, Jessica R.
1
Ferris, Gerald R.
1
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1
Greenwell, Chris T.
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Hak Lee, Jeoung
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Hambrick, Marion E.
1
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1
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
11
International Journal of Sports Marketing and Sponsorship
9
Sport management review
7
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
International journal of sport management and marketing : IJSMM
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of management & organization : journal of Australian and New Zealand Academy of Management
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Journal of Business & Industrial Marketing
1
Journal of management & organization : JMO
1
Journal of nonprofit & public sector marketing
1
The journal of business & industrial marketing
1
Thunderbird international business review
1
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ECONIS (ZBW)
39
Other ZBW resources
11
OLC EcoSci
2
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1
The role of psychological contract in intention to continue volunteering
Kim, May
;
Trail, Galen T.
;
Lim, Jon
;
Kim, Yu Kyoum
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 549-573
Persistent link: https://www.econbiz.de/10003883767
Saved in:
2
Constraints and motivators : a new model to explain sport consumer behavior
Kim, Yu Kyoum
;
Trail, Galen
- In:
Journal of sport management : the official journal of …
24
(
2010
)
2
,
pp. 190-210
Persistent link: https://www.econbiz.de/10003976933
Saved in:
3
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
4
The role of involvement and identification on event quality perceptions and satisfaction : a case of US Taekwondo Open
Ko, Yong Jae
;
Kim, Yu Kyoum
;
Kim, Min Kil
;
Lee, Jeoung Hak
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003943769
Saved in:
5
Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
Saved in:
6
Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee
;
Kim, Yu Kyoum
;
Hirt, Edward R.
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
Saved in:
7
The influence of relationship quality on sport consumption behaviors : an empirical examination of the relationship quality framework
Kim, Yu Kyoum
;
Trail, Galen
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
6
,
pp. 576-592
Persistent link: https://www.econbiz.de/10009425052
Saved in:
8
Factors influencing sponsorship effectiveness : a meta-analytic review and research synthesis
Kim, Yu Kyoum
;
Lee, Hyun-Woo
;
Magnusen, Marshall J.
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
4
,
pp. 408-425
Persistent link: https://www.econbiz.de/10011374559
Saved in:
9
Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee
;
Mahony, Daniel F.
;
Kim, Yu Kyoum
;
Kim, …
- In:
Sport management review
18
(
2015
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011381867
Saved in:
10
Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance
Kim, Yu Kyoum
;
Trail, Galen T.
;
Magnusen, Marshall J.
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 190-211
Persistent link: https://www.econbiz.de/10009765607
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