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Social psychology and consumer psychology : an unexplored interface
Wyer, Robert S.; Adaval, Rashmi - In: Social psychology of consumer behavior, (pp. 19-61). 2009
Persistent link: https://www.econbiz.de/10003812931
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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10010401126
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The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S. - In: Handbook of consumer psychology, (pp. 31-76). 2008
Persistent link: https://www.econbiz.de/10003716144
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Procedural influences on judgments and behavioral decisions
Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10009384874
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The role of information processing in single-alternative and multiple-alternative judgements and decisions
Wyer, Robert S. - In: Applying social cognition to consumer-focused strategy …, (pp. 3-36). 2005
Persistent link: https://www.econbiz.de/10003113299
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Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
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Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo; Park, Jongwon; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
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The effect of past behavior on variety seeking : automatic and deliberative influences
Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10003958589
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862