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Consumer preferences for location-based service attributes : a conjoint analysis
Köhne, Frank; Totz, Carsten; Wehmeyer, Kai - In: The Second International Conference on Mobile Business …, (pp. 115-127). 2003
Persistent link: https://www.econbiz.de/10003625647
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Prosumers as service configurators - vision, status and future requirements
Klein, Stefan; Totz, Carsten - In: E-life after the dot com bust : with 26 figures and 20 …, (pp. 119-135). 2004
Persistent link: https://www.econbiz.de/10001981660
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Interaktionen machen Marken : zur Relevanz einer interaktions- und erlebnisorientierten Markenführung
Totz, Carsten; Werg, Florian-Ulrich - In: Marke und digitale Medien : der Wandel des …, (pp. 137-152). 2020
Persistent link: https://www.econbiz.de/10012292544
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Extending customers' roles in e-commerce : promises, challenges, and some findings
Klein, Stefan; Köhne, Frank; Totz, Carsten - In: E-commerce and the digital economy, (pp. 75-90). 2006
Persistent link: https://www.econbiz.de/10003427305