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Advertising spending efficiency of beauty-care product companies : comparison between local companies and multinational companies in the US market

Ye, Lan; Cheong, Yunjae - In: Journal of global marketing 25 (2012) 5, pp. 262-281

Persistent link: https://www.econbiz.de/10009756664

Using Facebook efficiently

Ye, Lan; Cheong, Yunjae - In: Corporate Communications: An International Journal 22 (2017) 4, pp. 440-454

Purpose The purpose of this paper is to assess the role of Facebook in organizational reputation management by analyzing how efficiently the most reputable companies in the USA use Facebook. Design/methodology/approach This study analyzed 22 companies’ efficiency in using Facebook in...

Persistent link: https://www.econbiz.de/10014692073

Examining the Chinese approach to crisis management : cover-ups, saving face, and taking the "upper level line"

Ye, Lan; Pang, Augustine - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 247-278

Persistent link: https://www.econbiz.de/10009404821

Organizational crisis communication on Facebook : a study of BP's Deepwater Horizon oil spill

Ye, Lan; Ki, Eyun-Jung - In: Corporate communications : an international journal 22 (2017) 1, pp. 80-92

Persistent link: https://www.econbiz.de/10011599993

Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook

Ye, Lan; Ki, Eyun-Jung - In: Corporate reputation review : an international journal 21 (2018) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10011879077

Comprehensive school improvement in the context of social transformation in China : a case of new basic education project

Lan, Ye - In: China in focus : economic, political and educational issues, (pp. 97-105). 2007

Persistent link: https://www.econbiz.de/10003711890

Predicting creative performance from general causality orientations

Ye, Lan; Zhang, Jian; Hocine, Zakaria - In: International journal of information systems and change … 7 (2014) 2, pp. 167-179

Persistent link: https://www.econbiz.de/10011346360

A frontier analysis for advertising budgeting : benchmarking efficient advertisers

Kim, Kihan; Cheong, Yunjae - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 91-104

Persistent link: https://www.econbiz.de/10003929296

The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics

Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-415

Persistent link: https://www.econbiz.de/10008857207

The current practices in food advertising : the usage and effectiveness of different advertising claims

Kim, Kihan; Cheong, Yunjae; Zheng, Lu - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 527-553

Persistent link: https://www.econbiz.de/10003874758