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The impact of fashion brand sustainability on consumer purchasing decisions
Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17
The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …
Persistent link: https://www.econbiz.de/10013273094
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa - In: Journal of retailing and consumer services 44 (2018), pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
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Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy; Ray, Subhasis - In: Journal of global marketing 33 (2020) 5, pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
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"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara; Cauberghe, Verolien - In: International journal of consumer studies 48 (2024) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
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Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry : a dual business and consumer perspective
Papadopoulou, Maria; Papasolomou, Ioanna; Thrassou, Alkis - In: Competitiveness review : CR 32 (2022) 3, pp. 350-375
Persistent link: https://www.econbiz.de/10013429398
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"Take a stand" : the importance of social sustainability and its effect on Generation Z consumption of luxury fashion brands
McCormick, Helen; Ram, Pratibha - In: Sustainable Luxury : An International Perspective, (pp. 219-239). 2022
Persistent link: https://www.econbiz.de/10013362668
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What do you think? : investigating how consumers perceive luxury fashion brand's eco-labelling strategy
Luo, Shuchan; Le Normand, Aurelie; Blazquez Cano, Marta; … - In: Sustainable Luxury : An International Perspective, (pp. 197-217). 2022
Persistent link: https://www.econbiz.de/10013362691
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Awareness of sustainability, climate emergency, and generation Z's consumer behaviour in UAE
Pradeep, Suja; Pradeep, Meenakshy - In: Cleaner and responsible consumption 11 (2023), pp. 1-8
, price, and fashion, rather than its sustainability appeal. … sustainable fashion using a local college in Abu Dhabi as the study population. The literature review highlights a potential gap … between the sustainability claims of Generation Z and their actual pro-environmental behaviour. The research aims to explore …
Persistent link: https://www.econbiz.de/10014517661