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Brand management
14,781
Markenführung
14,340
Consumer behaviour
7,110
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7,065
Brand image
6,590
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6,572
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4,844
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4,812
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2,375
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2,370
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1,666
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1,665
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1,480
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1,476
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1,171
Marketingmanagement
1,166
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1,003
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1,000
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824
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821
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691
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670
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648
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647
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643
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622
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613
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589
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562
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552
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551
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548
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547
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545
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531
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531
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526
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455
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454
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Melewar, T. C.
73
Keller, Kevin Lane
57
Balmer, John M. T.
45
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44
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
33
Ind, Nicholas
33
Uggla, Henrik
33
Fournier, Susan
32
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Baumgarth, Carsten
28
Gupta, Suraksha
28
Guzman, Francisco
28
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
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25
Schroeder, Jonathan E.
25
Burmann, Christoph
24
Han, Heesup
24
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24
Sarkar, Abhigyan
24
Diamantopoulos, Adamantios
23
Pitt, Leyland F.
23
Vrontis, Demetris
23
Japutra, Arnold
22
Khan, Imran
22
Pelsmacker, Patrick de
22
Dens, Nathalie
21
Kunkel, Thilo
21
Roper, Stuart
21
Dawes, John
20
Hollebeek, Linda D.
20
Kapferer, Jean-Noël
20
Rahman, Zillur
20
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Springer Fachmedien Wiesbaden
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7
Springer International Publishing
7
IGI Global
5
American Marketing Association
4
Edward Elgar Publishing
4
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Erasmus Research Institute of Management
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Palgrave Macmillan <Firma>
2
Universität Trier
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Management Association
1
Capsule <Minneapolis, Minn.>
1
Centre for Development Studies
1
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1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
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1
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European Travel Commission
1
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1
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1
Fördergesellschaft Marketing (FGM) e.V.
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
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Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
116
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Strategic Direction
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
71
SpringerLink / Bücher
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
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ECONIS (ZBW)
14,427
Other ZBW resources
449
USB Cologne (EcoSocSci)
137
EconStor
14
BASE
8
RePEc
5
ArchiDok
1
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1
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
2
Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial
Brexendorf, Tim Oliver
;
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 685-688
Persistent link: https://www.econbiz.de/10010514155
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
5
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
Saved in:
6
Measuring the short-term spillover impact of a product recall on a brand ecosystem
Mackalski, Robert
;
Belisle, Jean-Francois
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 323-339
Persistent link: https://www.econbiz.de/10011339295
Saved in:
7
Kurdola : product portfolio decision
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10011343465
Saved in:
8
Influences of search engine optimization on performance of smes : a qualitative perceptive
Tomasi, Stella
;
Li, Xiaolin
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10011312101
Saved in:
9
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
10
The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie
;
Hill, Ronald Paul
;
Oleksiuk, Daniel
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
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