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Promoting corporate social responsibility in the football industry

Manoli, Argyro Elisavet - In: Journal of promotion management : JPM 21 (2015) 3, pp. 335-350

Persistent link: https://www.econbiz.de/10011305227

Brand capabilities in English Premier League clubs

Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 30-46

Persistent link: https://www.econbiz.de/10012256468

Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial

Manoli, Argyro Elisavet - In: Journal of strategic marketing 26 (2018) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10011860352

Integrated marketing communications in football

Manoli, Argyro Elisavet - 2022

Persistent link: https://www.econbiz.de/10013460683

Strategic brand management in and through sport

Manoli, Argyro Elisavet - In: Journal of strategic marketing 32 (2024) 6, pp. 814-821

Persistent link: https://www.econbiz.de/10015051757

Financial fair play and competitive (im)balance in the Greek Super League

Manoli, Argyro Elisavet - In: Corporate governance and research & development studies … (2024) 2, pp. 79-96

The inception of financial fair play (FFP) regulations in 2011 prompted debates about their potential impact on competitive balance within European football. Divisive arguments emerged: some anticipated a negative influence, foreseeing a decline in competitive balance, while others posited a...

Persistent link: https://www.econbiz.de/10015077504

Building team brand equity through perceived CSR : the mediating role of dual identification

Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295

Persistent link: https://www.econbiz.de/10013284052

Sport participation : from policy, through facilities, to users’ health, well-being, and social capital

Kumar, Harish; Manoli, Argyro Elisavet; Hodgkinson, Ian R. - In: Sport management review 21 (2018) 5, pp. 549-562

Persistent link: https://www.econbiz.de/10011947602

Brand consistency and coherency at the London 2012 Olympic Games

Kenyon, James Andrew; Manoli, Argyro Elisavet; Bodet, … - In: Journal of strategic marketing 26 (2018) 1, pp. 6-18

Persistent link: https://www.econbiz.de/10011860397

Marketing outsourcing in the English Premier League : the rights holder/agency interface

Manoli, Argyro Elisavet; Hodgkinson, Ian R. - In: European Sport management quarterly : ESMQ 17 (2017) 4, pp. 436-456

Persistent link: https://www.econbiz.de/10011773352

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