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10,102
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9,694
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5,540
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5,331
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5,327
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5,149
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4,628
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4,354
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4,081
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4,070
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3,535
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3,506
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Han, Heesup
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112
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106
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95
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93
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91
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90
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85
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82
Foxall, Gordon R.
82
Grewal, Dhruv
80
Sheth, Jagdish N.
80
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79
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79
Septianto, Felix
79
Dwivedi, Yogesh Kumar
76
Loureiro, Sandra Maria Correia
74
Nayga, Rodolfo M.
74
Agarwal, Sumit
71
Wansink, Brian
71
Laroche, Michel
69
Stavins, Joanna
68
Anderson, Simon P.
66
Chintagunta, Pradeep K.
66
Chen, Xi
65
Paul, Justin
65
Ashkanasy, Neal M.
63
Jang, Soocheong
62
Bruwer, Johan
61
Verhoef, Peter C.
61
Falk, Armin
60
Sutter, Matthias
60
Ko, Eunju
59
Krishna, Aradhna
59
Cobb-Clark, Deborah A.
58
Gierl, Heribert
58
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58
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Edward Elgar Publishing
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
8
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7
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7
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7
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7
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7
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7
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7
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6
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6
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6
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Journal of business research : JBR
2,254
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1,996
International journal of hospitality management
910
Psychology & marketing
793
International journal of consumer studies
781
NBER working paper series
757
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652
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474
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433
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Asia Pacific journal of marketing and logistics
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Journal of travel and tourism marketing
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Journal of international consumer marketing
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Journal of marketing
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Marketing letters : a journal of research in marketing
336
Cogent business & management
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322
International journal of advertising : the quarterly review of marketing communications
321
Technological forecasting & social change : an international journal
316
International journal of advertising : the review of marketing communications
309
Journal of economic behavior & organization : JEBO
309
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
1,116
EconStor
1,059
RePEc
231
BASE
110
OLC EcoSci
51
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23
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date (oldest first)
1
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
2
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs.
cognitive
advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
5
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
6
The moderating role of construal level on the evaluation of emotional appeal vs.
cognitive
appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
7
The influence of need for
cognition
and need for
emotion
on elderly responses to
advertising
: an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
8
Effects of varying involvement level within a television program on recall of
cognitive
versus
affective
advertisement
Soni, Mayank Jyotsna
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011691610
Saved in:
9
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
10
Social network
advertising
: the moderating role of processing fluency, need for
cognition
, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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