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How do consumers categorize new hybrid products?

El Amri, Dhouha - In: Psychology & Marketing 36 (2019) 5, pp. 444-454

Persistent link: https://www.econbiz.de/10012083969

A process perspective on trust in buyer-supplier relationships : "Calculus" ; an intrinsic component of trust evolution

Akrout, Houcine - In: European business review : EBR ; the official journal … 27 (2015) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10010505818

Relationship quality in cross-border exchanges : a temporal perspective

Akrout, Houcine - In: Journal of business-to-business marketing 21 (2014) 3, pp. 145-169

Persistent link: https://www.econbiz.de/10010465723

Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets

Akrout, Houcine - In: New insights on trust in business-to-business …, (pp. 1-5). 2019

Persistent link: https://www.econbiz.de/10012405302

Choosing high-equity cosmetic brands in bad macroeconomic conditions : evidence from panel data

Kaswengi, Joseph; Diallo, Mbaye Fall; Akrout, Houcine; … - In: International Journal of Retail & Distribution Management 48 (2020) 4, pp. 305-325

Purpose: This study investigates how price, promotion and consumer characteristics affect consumer choice of high over medium- and low-equity cosmetic brand under different macroeconomic conditions. Design/methodology/approach: The study uses purchase records from MarketingScan's Behaviour Scan...

Persistent link: https://www.econbiz.de/10012276736

Affective trust in buyer-seller relationships : a two-dimensional scale

Akrout, Houcine; Akrout, Wafa; Chandon, Jean-Louis - In: The journal of business & industrial marketing 31 (2016) 2, pp. 260-273

Persistent link: https://www.econbiz.de/10011486541

Sustainability in fashion and luxury marketing : results, paradoxes and potentialities

Akrout, Houcine; Guercini, Simone - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 91-100

Persistent link: https://www.econbiz.de/10013270688

Interpersonal andinter-organizational trust in high-involvement customer-supplier relationships : antecedents, consequences, and moderators

Akrout, Houcine; La Rocca, Antonella - In: New insights on trust in business-to-business …, (pp. 87-102). 2019

Persistent link: https://www.econbiz.de/10012405473

Choosing organic and healthy food in times of economic uncertainty : evidence from panel data analysis in France

Akrout, Houcine; Kaswengi, Joseph - In: Journal of agricultural & food industrial organization 17 (2019) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10011968855

Trust and commitment within a virtual brand community : the mediating role of brand relationship quality

Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955

Persistent link: https://www.econbiz.de/10011946998