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Consumer behaviour
37
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37
Luxury goods
24
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14
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Wiedmann, Klaus-Peter
81
Hennigs, Nadine
37
Schmidt, Steffen
22
Langner, Sascha
14
Haase, Janina
12
Klarmann, Christiane
11
Behrens, Stefan
7
Bettels, Jannick
6
Godey, Bruno
5
Labenz, Franziska
5
Reiter, Philipp
5
Seegebarth, Barbara
5
Aiello, Gaetano
4
Donvito, Raffaele
4
Karampournioti, Evmorfia
4
Pederzoli, Daniele
4
Wuestefeld, Thomas
4
Albertsen, Levke
3
Breitner, Michael H.
3
Gross, Philip
3
Hennings, Nadine
3
Kesten, Ralf
3
Limbach, Matthias
3
Lühn, Michael
3
Walsh, Gianfranco
3
Buckler, Frank
2
Christodoulides, George
2
Kassubek, Martin
2
Mettenheim, Walter von
2
Niedernolte, Frederik
2
Pankalla, Lars
2
Schießl, Michael
2
Thölke, Andreas
2
Walten, Levke
2
Wüstefeld, Thomas
2
Balderjahn, Ingo
1
Berens, Guido A. J. M.
1
Buxel, Holger
1
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1
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Gottfried Wilhelm Leibniz Universität Hannover
6
Friedrich-Schiller-Universität Jena
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Journal of business research : JBR
6
Luxury marketing : a challenge for theory and practice
6
The journal of brand management : an international journal
6
Psychology & marketing
5
Marketing Review St.Gallen
4
Arbeitspapiere der Nordakademie
3
Corporate reputation review : an international journal
3
Journal of Consumer Marketing
3
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3
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3
Journal for global business advancement : JGBA
2
Journal of Product & Brand Management
2
Journal of marketing communications
2
Journal of marketing theory and practice
2
Psychology & Marketing
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Handbook of research on mobile marketing management
1
International Journal of Retail & Distribution Management
1
International Journal of Sports Marketing and Sponsorship
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
The journal of media economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
69
Other ZBW resources
9
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
4
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1
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
2
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
3
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
4
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
5
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
6
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
Saved in:
7
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
Saved in:
8
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
9
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
10
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
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