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Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market

Dash, Satya Bhushan; Kumar, Ravi Shekhar - In: Brand research : [an outcome of the second …, (pp. 124-140). 2009

Persistent link: https://www.econbiz.de/10009623338

The nature and antecedents of brand equity and its dimensions

Kumar, Ravi Shekhar; Dash, Satyabhusan; Purwar, Prem Chandra - In: Marketing intelligence & planning 31 (2013) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10009751806

Challenges and opportunities of brand corporate social responsibility classification : a review, new conceptualization and future research agenda

Prasad, Ashok A.; Kumar, Ravi Shekhar - In: International journal of consumer studies 46 (2022) 6, pp. 2071-2103

Persistent link: https://www.econbiz.de/10013412110

The impact of marketing activities on service brand equity

Kumar, Ravi Shekhar; Dash, Satyabhusan; Malhotra, Naresh K. - In: European Journal of Marketing 52 (2018) 3/4, pp. 596-618

Purpose: This study aims to propose and empirically test new improved customer-based brand equity (CBBE) creation framework, which advocates marketing activities create CBBE through customer experience (CE). The proposed framework is in contrast to extant literature suggesting marketing...

Persistent link: https://www.econbiz.de/10012067849

Exploring service quality of the department stores : a study from India

Bandyopadhyay, Nirmalya - In: International journal of Indian culture and business … 13 (2016) 1, pp. 20-34

Persistent link: https://www.econbiz.de/10011664761

Exploring service quality : a critical review of literature

Bandyopadhyay, Nirmalya - In: International journal of Indian culture and business … 13 (2016) 3, pp. 358-377

Persistent link: https://www.econbiz.de/10011665095

Exploring the link between impulsive buying tendency, self-esteem and normative influence : a structural equation model

Bandyopadhyay, Nirmalya - In: International journal of Indian culture and business … 15 (2017) 1, pp. 23-37

Persistent link: https://www.econbiz.de/10011845619

Prioritising retail service quality determinants : a study in the context of India

Bandyopadhyay, Nirmalya - In: International journal of business excellence 14 (2018) 4, pp. 486-498

Persistent link: https://www.econbiz.de/10011954158

Whether service quality determinants and customer satisfaction influence loyalty : a study of fitness services

Bandyopadhyay, Nirmalya - In: International journal of business excellence 15 (2018) 4, pp. 520-535

Persistent link: https://www.econbiz.de/10011954324

Classification of service quality attributes using Kano's model : a study in the context of the Indian banking sector

Bandyopadhyay, Nirmalya - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 457-470

Persistent link: https://www.econbiz.de/10011384252