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Language in globalised interactive business : apaptation vs. standardisation

Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162

Persistent link: https://www.econbiz.de/10011776987

Generification as a strategy : how software producers configure products, manage user communities and segment markets

Pollock, Neil; Williams, Robin; D'Adderio, Luciana - In: The new production of users : changing innovation …, (pp. 160-189). 2016

Persistent link: https://www.econbiz.de/10011486393

Lock-in strategy in software competition : open-source software vs. proprietary software

Zhu, Kevin; Zhou, Zach Zhizhong - In: Information systems research : ISR 23 (2012) 2, pp. 536-545

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Optimal software free trial strategy : the impact of network externalities and consumer uncertainty

Cheng, Hsing Kenneth; Liu, Yipeng - In: Information systems research : ISR 23 (2012) 2, pp. 488-504

Persistent link: https://www.econbiz.de/10009565684

Psychic distance, marketing strategy adaptation and export performance : the role of international experience

Šeinauskienė, Beata; Virvilaitė, Regina; Alon, Ilan - In: European journal of international management : EJIM 18 (2022) 2/3, pp. 444-477

Persistent link: https://www.econbiz.de/10013435528

Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions

Rao-Nicholson, Rekha; Khan, Zaheer - In: International marketing review 34 (2017) 1, pp. 138-158

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Cheers in China! : international marketing strategies of Spanish wine exporters

Jiménez-Asenjo, Noelia; Filipescu, Diana A. - In: International business review : the official journal of … 28 (2019) 4, pp. 647-659

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App'ification of enterprise software : evaluating mobile app characteristics enabling online purchase and their portability to enterprise application software : whitepaper

Wenzel, Stefan - 2014

Enterprise application software vendors seek to re-produce the success story of consumer mobile apps in their domain … software applications do not meet those expectations and are not ready for the "App Store Model". Therefore, IT departments are … if enterprise software was more flexible and consumer-like - in other words, if enterprise software was app …

Persistent link: https://www.econbiz.de/10011540772

Architecture of reliable Web applications software

Radaideh, Moh'd A. (contributor); … - 2007

. Conceptual model driven software development (CMDSD) as a catalyst methodology for building sound semantic Web frameworks …

Persistent link: https://www.econbiz.de/10011725818

Where there's a way, is there a will? : installed base and product quality in a network industry

McIntyre, David P. - In: The journal of high technology management research 22 (2011) 1, pp. 59-66

Persistent link: https://www.econbiz.de/10009159799

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