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The effect of celebrity endorsement on consumer behavior : case of the Lebanese jewelry industry
Hani, Safi; Marwan, Azouri; Andre, Azouri - In: Arab economic and business journal 13 (2018) 2, pp. 190-196
the latter factors are exhibited. Attractiveness of celebrity endorser infers advertisement recall and is sought to be … consumer mark inclination and mentality is also examined. impact on customer's behavior relevant to advertisement recall and …
Persistent link: https://www.econbiz.de/10011956266
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Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert; Song, Haiyan - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
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A cross-cultural study on the effects of envy-evoking ads
Ahn, Sowon; Jo, Myung-Soo; Sarigollu, Emine; Kim, Chang Soo - In: International journal of market research 64 (2022) 4, pp. 506-525
Persistent link: https://www.econbiz.de/10013258011
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
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The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model
Thomas, Tijo; Johnson, Johney - In: Vision : the journal of business perspective 23 (2019) 3, pp. 275-286
Persistent link: https://www.econbiz.de/10012161657
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Attitude towards celebrity endorsement : a case study of adolescent students using personal care products
Abirami, U.; Krishnan, Jayasree - In: International journal of business excellence 14 (2018) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011954091
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Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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The relative effectiveness of celebrity endorsement for print advertisement
Roozen, Irene T. M.; Claeys, Christel - In: Review of business and economics 55 (2010) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10003974500
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Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.; Wentzel, Daniel; Tomczak, Torsten - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
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Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St. - In: Journal of business & economics research 8 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003946759