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Next time it might not be here : exploring motivations to purchase limited edition food and beverage products

Köse, Şirin Gizem; Özer Çizer, Ece - In: Journal of food products marketing : innovations in … 27 (2021) 1, pp. 27-41

Persistent link: https://www.econbiz.de/10012440341

Consumer responses toward smart technology : a systematic review, synthesis, and future research agenda

Güngör, Ayşegül Sağkaya; Çadırcı, Tuğçe Ozansoy; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-39

Persistent link: https://www.econbiz.de/10014531771

The relationships among the logic of value innovation, strategic decisions and market-driven factors

Şentürk, Hayat Ayar; Özkan, Kaan Tuğrul - In: The journal of business & industrial marketing 38 (2023) 12, pp. 2643-2654

Persistent link: https://www.econbiz.de/10014472602

The transformation of traditional TVs into digital platforms : a strategic marketing analysis on Turkish market

Şentürk, Hayat Ayar - In: Managerial issues in digital transformation of global …, (pp. 102-114). 2021

Persistent link: https://www.econbiz.de/10012623638

Digital storytelling and parasocial interaction for brand-consumer relationship

Şentürk, Hayat Ayar - In: Handbook of research on technology applications for …, (pp. 197-214). 2021

Persistent link: https://www.econbiz.de/10012307866

The simultaneous effect of firm capabilities and competitive strategies on export performance : the role of competitive advantages and competitive intensity

Keskin, Halit; Ayar Şentürk, Hayat; Tatoglu, Ekrem; … - In: International Marketing Review 38 (2021) 6, pp. 1242-1266

Purpose: This study aims to determine the simultaneous effect of exporting firms' competitive strategies and capabilities on the achievement of competitive advantages and export performance under the boundary conditions of competitive intensity. In so doing, the study combines the alternative...

Persistent link: https://www.econbiz.de/10012639614