Kim, Songmee; Jang, Seyoon; Choi, Woojin; Youn, Chorong; … - In: Journal of Research in Interactive Marketing 16 (2021) 1, pp. 82-100
Purpose: “Contactless service” refers to the use of technology in providing products or services without a salesperson. This study explores the mechanism underlying Millennial and Generation Z (M/Z generations) consumers' preference for contactless service over salespersons in retail...