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Attribute resemblance and preference for products : moderating effect of attribute familiarity
Suk, Kwanho - In: Asia marketing journal 25 (2023) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10014309166
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The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho; Yoon, Song-oh; Lichtenstein, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
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Disambiguating the role of ambiguity in perceptual assimilation and contrast effects
Lee, Michelle P.; Suk, Kwanho - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 890-897
Persistent link: https://www.econbiz.de/10003945198
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The influence of price presentation order on consumer choice
Suk, Kwanho; Lee, Jiheon; Lichtenstein, Donald R. - In: Journal of marketing research : JMR 49 (2012) 5, pp. 708-717
Persistent link: https://www.econbiz.de/10009659286
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The underlying mechanism of self-regulatory focus impact on compromise choice
Ryu, Gangseog; Suk, Kwanho; Yoon, Song-oh; Park, Jongchul - In: Journal of business research : JBR 67 (2014) 10, pp. 2056-2063
Persistent link: https://www.econbiz.de/10010400156
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The moderating role of decision task goals in attribute weight convergence
Suk, Kwanho; Yoon, Song-oh - In: Organizational behavior and human decision processes : … 118 (2012) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10009544337
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To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh; Suk, Kwanho; Lee, Seon Min; Park, Eun Young - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
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Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun; Suk, Kwanho - In: Journal of retailing 96 (2020) 3, pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
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The effect of package shape on calorie estimation
Koo, Jieun; Suk, Kwanho - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 856-867
Persistent link: https://www.econbiz.de/10011634086
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Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong; Suk, Kwanho - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524