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Trademark Enforcement and Internet Search Advertising : A Regulatory Risk for Brand Owners
Klein, David; Wueller, Joshua - 2017
2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …
Persistent link: https://www.econbiz.de/10014123377
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Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.; Shriver, Scott K.; Du, Shaoyin - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.; Shriver, Scott; Du, Shaoyin - 2017
Persistent link: https://www.econbiz.de/10011800486
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How much influencer marketing is undisclosed? : evidence from Twitter
Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023
We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...
Persistent link: https://www.econbiz.de/10014422653
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How much influencer marketing is undisclosed? : evidence from twitter
Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023
Persistent link: https://www.econbiz.de/10014388879
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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746