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When review verification does more harm than good : how certified reviews determine customer-brand relationship quality
Mardumyan, Anna; Siret, Iris - In: Journal of business research : JBR 160 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014293917
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Managing the aftermath : Scapegoating as crisis communication strategy
Moisio, Risto; Capelli, Sonia; Sabadie, William - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10012272749
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When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia; Fayolle, Laurene; Sabadie, William - In: International journal of arts management 18 (2016) 3, pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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Consumers' implicit attitudes toward corporate social responsibility and corporate abilities : examining the influence of bank governance using the implicit association test
Lecuyer, Charlotte; Capelli, Sonia; Sabadie, William - In: Journal of retailing and consumer services 61 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012581857
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The impact of customer inclusion in firm governance on customers' commitment and voice behaviors
Béal, Mathieu; Sabadie, William - In: Journal of business research : JBR 92 (2018), pp. 1-8
Persistent link: https://www.econbiz.de/10011925217
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Corporate social responsibility communication effects : a comparison between investor-owned banks and member-owned banks
Lecuyer, Charlotte; Capelli, Sonia; Sabadie, William - In: Journal of advertising research 57 (2017) 4, pp. 436-446
Persistent link: https://www.econbiz.de/10011884944
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The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu; Sabadie, William; Grégoire, Yany - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
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"More CSR versus more benefits" : how members' motives influence loyalty toward cooperatives
Lecuyer, Charlotte; Béal, Mathieu; Capelli, Sonia; … - In: European journal of marketing 56 (2022) 8, pp. 2309-2339
Persistent link: https://www.econbiz.de/10013457341
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Relationship quality matters : how restaurant businesses can optimize complaint management
Meyer-Waarden, Lars; Sabadie, William - In: Tourism management : research, policies, practice 96 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013555019