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Kotler, Philip
152
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43
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35
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32
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30
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27
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25
Homburg, Christian
25
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Fill, Chris
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19
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Malhotra, Naresh K.
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Jobber, David
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Sosa, Manuel
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Aaker, David A.
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Bilgin, Mehmet Huseyin
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Danis, Hakan
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Donnelly, James H.
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Gbadamosi, Ayantunji
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Kitchen, Philip J.
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Kurtz, David L.
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Springer International Publishing
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NetLibrary, Inc
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Logos Verlag Berlin
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Esomar
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Information Resources Management Association
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Verlag Dr. Kovač
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2022, Online>
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3
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International journal of product development : IJPD
162
International journal of production research
156
Journal of business research : JBR
155
SpringerLink / Bücher
145
Industrial marketing management : the international journal for industrial and high-tech firms
101
European journal of marketing : EJM
87
Journal of marketing
81
Journal of marketing management : MM
78
International journal of production economics
73
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69
Journal of the Academy of Marketing Science
62
The journal of product innovation management : an international publication of the Product Development & Management Association
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
57
Management science : journal of the Institute for Operations Research and the Management Sciences
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
IEEE transactions on engineering management : EM
50
Marketing intelligence & planning
48
Springer eBook Collection
46
Journal of macromarketing
44
Journal of business-to-business marketing
43
Journal of historical research in marketing
40
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39
Journal of retailing and consumer services
37
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
36
European journal of operational research : EJOR
36
International journal of product lifecycle management : IJPLM
36
Faculty & research / Insead : working paper series
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Psychology & marketing
35
The journal of business & industrial marketing
34
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Premier reference source
32
Springer eBook Collection / Business and Economics
32
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
30
Springer eBook Collection / Business and Management
30
AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
12,698
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1,244
EconStor
10
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1
Marketing problems in small scale industries
Reddy, P. N.
-
1992
Persistent link: https://www.econbiz.de/10000858196
Saved in:
2
Report to the Government of Thailand on handicrafts designing and marketing
1960
Persistent link: https://www.econbiz.de/10000736102
Saved in:
3
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
4
Venture management. The business of the inventor, entrepreneur, venture capitalist, and established company
Shames, William H.
-
1974
Persistent link: https://www.econbiz.de/10000557248
Saved in:
5
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
6
Corporate strategy and product innovation
Rothberg, Robert R.
(
ed.
)
-
1976
Persistent link: https://www.econbiz.de/10000581819
Saved in:
7
Organizing and managing the marketing function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
8
Product line strategies : a new marketing decision game
Lerviks, Alf-Erik
-
1978
Persistent link: https://www.econbiz.de/10000534123
Saved in:
9
Product management : product life cycles and competitive marketing strategy
Wasson, Chester Reynolds
-
1971
Persistent link: https://www.econbiz.de/10000674832
Saved in:
10
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
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