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Buy me! : new ways to get customers to choose your products and ignore the rest
Cohen, Marshal - 2010
Persistent link: https://www.econbiz.de/10004951136
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Lost in relationship-marketing space: the limitations of relationship marketing from the perspective of the consumer
Hansen, Ursula - In: Relationship marketing : gaining competitive advantage …, (pp. 415-435). 2000
Persistent link: https://www.econbiz.de/10001457561
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Banking services and the consumer : a report
National Consumer Council - 1983 - 1. publ.
Persistent link: https://www.econbiz.de/10000414269
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Customers in action
Midgley, David; Christopher, Martin - 1975
Persistent link: https://www.econbiz.de/10002492454
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Examining the antecedents and effects of hotel corporate reputation on customers' loyalty and citizenship behavior : an integrated framework
O'Connor, Peter; Assaker, Guy - In: Journal of hospitality marketing & management 31 (2022) 5, pp. 640-661
Persistent link: https://www.econbiz.de/10013327205
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The effects of cause-related marketing on customers' attitudes and buying behavior
Steckstor, Denise - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009383255
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Service users as sources for innovation : [an empirical study in the German services industry]
Skiba, Florian - 2010
Persistent link: https://www.econbiz.de/10008696071
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The intention economy : when customers take charge
Searls, David - 2012
Persistent link: https://www.econbiz.de/10009529752
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The truth about what customers really want
Solomon, Michael R. - 2009 - 1. publ. in Great Britain
Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate...
Persistent link: https://www.econbiz.de/10003816405