Narrow search
Showing 1 - 10 of 86,284
Cover Image
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.; Drèze, Xavier - In: MSI reports : working paper series (2008) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Cover Image
Do online reviews affect product sales? : the role of reviewer characteristics and temporal effects
Hu, Nan; Liu, Ling; Zhang, Jie Jennifer - In: Information technology and management 9 (2008) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10003755276
Cover Image
Managing customers' adoption barriers
Heß, Silke Claudia - 2009
Persistent link: https://www.econbiz.de/10003859478
Cover Image
Is fairtrade labeling fair? : a welfare analysis
Graichen, Andreas - 2009
Persistent link: https://www.econbiz.de/10003868173
Cover Image
The intention economy : when customers take charge
Searls, David - 2012
Persistent link: https://www.econbiz.de/10009529752
Cover Image
"Shopper's motivation to shop and their behaviour malls"
Radha, J.; Jayam, R.; Reddy, Raghunatha - In: International journal of applied business and economic … 13 (2015) 2, pp. 619-624
Persistent link: https://www.econbiz.de/10011376756
Cover Image
Online reviews : the impact of power and incidental similarity
Zhang, Lu - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 633-651
Persistent link: https://www.econbiz.de/10011349955
Cover Image
Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden
Neumann, Madlen - 2015
Persistent link: https://www.econbiz.de/10011504374
Cover Image
Loyalty, naivety and powerlessness among Norwegian retail bank customers
Berg, Lisbet - In: International journal of consumer studies 32 (2008) 3, pp. 222-232
Persistent link: https://www.econbiz.de/10003721538
Cover Image
The truth about what customers really want
Solomon, Michael R. - 2009 - 1. publ. in Great Britain
Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate...
Persistent link: https://www.econbiz.de/10003816405