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Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Weimann, Bettina - 2014
Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer … Context n A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats Target …
Persistent link: https://www.econbiz.de/10014016999
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Retail branding and store loyalty : an analysis in the context of reciprocity, store accessibility, and retail formats
Berg, Bettina - 2014
-- Study 3: International transfer and perception of retail formats : a comparison study in Germany and Romania …
Persistent link: https://www.econbiz.de/10010187847
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The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Beck, Susanne - 2016
Persistent link: https://www.econbiz.de/10011567389
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Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes - 2017
Persistent link: https://www.econbiz.de/10012259740
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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The idiosyncrasies of family firms in relation to organizational identity
Graffius, Michael - 2020
Persistent link: https://www.econbiz.de/10012237142
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Kulturbranding
Höhne, Steffen (contributor) - 2006
Persistent link: https://www.econbiz.de/10003820052
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Kundenorientierte Produktgestaltung
Hertel, Günter; Virt, Wilfried; Huber, Frank; Akao, Yōji - 2000
Persistent link: https://www.econbiz.de/10001463917
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Strategische identitätsorientierte Markenführung
Ringle, Tanja (contributor) - 2006
Einführung -- Grundlagen zur Marke und identitätsorientierten Markenführung -- Das Markenidentitäts-Modell als Ausgangspunkt der identitätsorientierten Markenführung -- Optionen zur Konzeption eines Soll-Selbstbildes der Markenidentität im Rahmen der strategischen Markenführung --...
Persistent link: https://www.econbiz.de/10013516610
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
Baumgarth, Carsten (contributor) - 2014
Persistent link: https://www.econbiz.de/10010477446