Online reviews are supposed to provide an unbiased source of information for consumers. However, prior studies have shown that, due to the complex nature of consumer-producer matching and the influence of the consumer's social environment on their decision-making, such reviews are subject to...

People share billions of pieces of content such as news, videos, and photos through social media every day. Marketers are interested in the extent to which such content propagates and, importantly, which factors make widespread propagation more likely. Extant research considers various factors,...

Online reviews could, in principle, greatly improve the match between consumers and products. However, the authenticity of online user reviews remains a concern; firms have an incentive to manufacture positive reviews for their own products and negative reviews for their rivals. In this paper,...

Online reviews could, in principle, greatly improve consumers' ability to evaluate products. However, the authenticity of online user reviews remains a concern; firms have an incentive to manufacture positive reviews for their own products and negative reviews for their rivals. In this paper, we...