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Worm, Stefan - 2012 - 1. ed.

Persistent link: https://www.econbiz.de/10009425627

Branded Component Strategies : Ingredient Branding in B2B Markets

Worm, Stefan - 2012

invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers … author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand …

Persistent link: https://www.econbiz.de/10014015643

Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen

Backhaus, Klaus (ed.) - 2004 - 1. Aufl.

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Strategic Marketing Issues in Emerging Markets

Adhikari, Atanu (ed.) - 2018

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...

Persistent link: https://www.econbiz.de/10012395863

The Marketing Challenge for Industrial Companies : Advanced Concepts and Practices

Saavedra, Claudio A. - 2016

Chapter 1 The Fight Against Corporate Autism In Industrial Companies -- Chapter 2 Misinterpreting Customer Orientation -- Chapter 3 A Conceptual Framework For Understanding Technical Products -- Chapter 4 Exploring Industrial Markets -- Chapter 5 Industrial Market Segmentation -- Chapter 6...