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13,462
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9,029
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9,005
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6,621
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3,110
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2,984
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2,794
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2,755
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2,744
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2,717
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2,423
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2,383
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2,230
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Wagner, Joachim
777
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489
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429
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353
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261
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251
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242
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241
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240
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235
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218
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208
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206
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203
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183
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183
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178
Schank, Thorsten
178
Grabka, Markus M.
169
Bellmann, Lutz
168
Wrohlich, Katharina
158
Jirjahn, Uwe
157
Zwick, Thomas
150
Frondel, Manuel
149
Lechner, Michael
149
Frick, Joachim R.
148
Dustmann, Christian
146
Thomsen, Stephan L.
140
Funke, Michael
139
Haan, Peter
139
Kaiser, Ulrich
138
Vance, Colin
138
Maennig, Wolfgang
137
Falck, Oliver
133
Hayo, Bernd
133
Kraft, Kornelius
133
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131
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130
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130
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109
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35
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695
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572
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Intereconomics : review of European economic policy
487
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413
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388
The journal of product & brand management
387
NBER working paper series
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CESifo Working Paper
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348
Journal of retailing and consumer services
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Applied economics
309
NBER Working Paper
303
Vierteljahrshefte zur Wirtschaftsforschung
297
IAB discussion paper : Beiträge zum wissenschaftlichen Dialog aus dem Institut für Arbeitsmarkt- und Berufsforschung
267
CESifo Working Paper Series
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SOEPpapers on Multidisciplinary Panel Data Research
248
Schmollers Jahrbuch : journal of contextual economics
237
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224
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221
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218
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197
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ECONIS (ZBW)
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9,090
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6,601
Other ZBW resources
1,304
RePEc
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BASE
70
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37
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31
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Showing
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10
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date (newest first)
date (oldest first)
1
National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D.
;
Nebenzahl, Israel D.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003467953
Saved in:
2
Measuring ambush-marketing and
sponsorship
effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
3
When ambush marketing is beneficial to
sponsorship
awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
4
Brand images causal relationships in a multiple sport event
sponsorship
context : developing brand value through association with sponsees
Chanavat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
Saved in:
5
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
6
Understanding consumer response to
sponsorship
information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
7
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
8
Sponsorship
effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
9
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
10
Consumer responses to on-site Olympic
sponsorship
activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
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