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Dimensions of Consumers’ Adver...
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Subject
All
Indien
93,906
India
92,091
Consumer behaviour
77,258
Konsumentenverhalten
74,784
Theorie
10,872
Theory
10,700
Advertising
10,090
Werbung
9,648
Relationship marketing
8,836
Beziehungsmarketing
8,788
Brand management
7,878
Markenführung
7,809
Werbewirkung
6,983
USA
6,947
Advertising effects
6,940
Brand image
6,849
Markenimage
6,777
United States
6,585
China
5,986
Customer satisfaction
5,942
Internet marketing
5,873
Online-Marketing
5,868
Kundenzufriedenheit
5,753
Online-Handel
5,548
Online retailing
5,543
Social Web
5,172
Social web
5,169
Service quality
4,770
Dienstleistungsqualität
4,715
Wirtschaftswachstum
4,692
Economic growth
4,564
Retail trade
4,528
Einzelhandel
4,519
Markenartikel
4,351
Brand
4,344
Electronic Commerce
3,743
Experiment
3,725
E-commerce
3,716
Schätzung
3,629
Estimation
3,532
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Online availability
All
Undetermined
49,407
Free
43,120
Type of publication
All
Article
104,883
Book / Working Paper
77,829
Journal
853
Other
26
Database
3
Type of publication (narrower categories)
All
Article in journal
86,124
Aufsatz in Zeitschrift
86,124
Graue Literatur
17,356
Non-commercial literature
17,356
Working Paper
15,258
Arbeitspapier
13,580
Aufsatz im Buch
12,426
Book section
12,426
Collection of articles of several authors
4,658
Sammelwerk
4,658
research-article
3,978
Hochschulschrift
1,959
Aufsatzsammlung
1,929
Konferenzschrift
1,605
Thesis
1,255
Case study
1,067
Fallstudie
1,067
Conference proceedings
947
Amtsdruckschrift
912
Government document
912
Conference paper
756
Konferenzbeitrag
756
Statistik
587
Collection of articles written by one author
560
Sammlung
560
Statistics
490
Bibliografie enthalten
375
Bibliography included
375
review-article
333
Mehrbändiges Werk
307
Multi-volume publication
307
Lehrbuch
278
Textbook
259
Article
253
Reprint
242
conceptual-paper
228
No longer published / No longer aquired
220
review
214
Bibliografie
210
Bibliographie
209
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Language
All
English
Undetermined
30,729
German
10,062
French
602
Russian
194
Spanish
141
Polish
138
Italian
96
Hindi
90
Swedish
55
Portuguese
53
Danish
51
Dutch
37
Hungarian
31
Norwegian
30
Finnish
21
Romanian
13
Slovak
12
Czech
11
Croatian
10
Lithuanian
10
Serbian
7
Arabic
5
Bulgarian
4
Indonesian
4
Chinese
4
Multiple languages
3
Sanskrit
3
Slovenian
3
Tamil
3
Nepali
2
Turkish
2
Afrikaans
1
Bosnian
1
Marathi
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
Urdu
1
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Author
All
Jha, Raghbendra
213
Sen, Kunal
188
Duflo, Esther
181
Singh, Nirvikar
167
Gaiha, Raghav
157
Banerjee, Abhijit V.
144
Azam, Mehtabul
125
Ravallion, Martin
125
Belk, Russell W.
124
Gulati, Ashok
120
Han, Heesup
120
Pande, Rohini
120
Bhalotra, Sonia R.
115
Phau, Ian
111
Mattila, Anna S.
108
Ghosh, Saibal
107
Goldar, Bishwanath
106
Ghani, Ejaz
105
Pelsmacker, Patrick de
103
Prakash, Nishith
102
Kamaiah, Bandi
101
Patnaik, Ila
101
Khare, Arpita
99
Rangarajan, Chakravarthi
98
Shah, Ajay
95
Mitra, Arup
94
Muralidharan, Karthik
92
Budhwar, Pawan S.
91
Grunert, Klaus G.
91
Kaiser, Harry M.
91
Rao, Vijayendra
91
Paul, Justin
89
Reddy, Y. V.
89
Maitra, Pushkar
87
Mohan, Rakesh
87
Aithal, P. S.
86
Goyal, Ashima
85
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Dwivedi, Yogesh Kumar
83
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Institution
All
National Bureau of Economic Research
920
Indien / Registrar General
309
eSocialSciences
262
World Bank
260
National Council of Applied Economic Research
159
OECD
133
Export Import Bank of India
96
Indien / Labour Bureau
96
Reserve Bank of India
80
National Sample Survey Organisation
77
Indian Economic Association
72
Weltbank
59
East India Company
54
World Bank Group
52
Indian Society of Agricultural Economics
51
Associated Chambers of Commerce and Industry of India
50
Indien
50
Internationales Arbeitsamt
48
International Energy Agency
45
Edward Elgar Publishing
44
Forum of Free Enterprise
42
IGI Global
42
Indian Council of Social Science Research
42
Asian Development Bank
41
American Marketing Association
40
Indien / Registrar General and Census Commissioner
40
World Institute for Development Economic Research (UNU/WIDER), United Nations University
40
International Monetary Fund
38
Academic Foundation <Delhi>
36
International Labour Office
36
Institute for the Study of Labor (IZA)
35
Overseas Development Institute
35
Springer Fachmedien Wiesbaden
35
World Institute for Development Economics Research
35
Indian Institute of Foreign Trade
34
Indien / Planning Commission
34
FAO
33
National Institute of Rural Development
33
Indian Council for Research on International Economic Relations
32
Indian Institute of Foreign Trade <Delhi>
31
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Published in...
All
Journal of business research : JBR
2,164
Journal of retailing and consumer services
1,969
Finance India : the quarterly journal of Indian Institute of Finance
938
NBER working paper series
916
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
891
The Indian economic journal
889
International journal of consumer studies
776
Working paper / National Bureau of Economic Research, Inc.
768
International journal of hospitality management
747
Economic developments in India : quarterly update : analysis, reports, policy documents
740
Psychology & marketing
732
NBER Working Paper
693
Working paper
639
The Indian journal of economics
610
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
505
European Journal of Marketing
503
Global business review
489
The Asian economic review : journal of the Indian Institute of Economics
481
Journal of Consumer Marketing
473
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
470
Journal of advertising research
462
Discussion paper series / IZA
441
Asia Pacific journal of marketing and logistics
419
European journal of marketing : EJM
412
International journal of Indian culture and business management
405
Management science : journal of the Institute for Operations Research and the Management Sciences
403
Policy research working paper : WPS
401
The journal of product & brand management
400
Journal of marketing research : JMR
390
Journal of marketing communications
388
Technological forecasting & social change : an international journal
372
The journal of brand management : an international journal
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Cogent business & management
341
Journal of marketing management : MM
341
Indian journal of agricultural economics
337
Journal of international consumer marketing
337
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Source
All
ECONIS (ZBW)
172,959
Other ZBW resources
5,238
USB Cologne (EcoSocSci)
2,139
EconStor
2,029
RePEc
917
BASE
156
OLC EcoSci
115
USB Cologne (business full texts)
27
ArchiDok
14
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Showing
1
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10
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date (oldest first)
1
Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of Indian culture and business …
10
(
2015
)
1
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011500650
Saved in:
2
Is
advertising
by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers
Dable, Rajani A.
;
Musani, Smita I.
;
Wasnik, Pradnya B.
; …
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 136-149
Persistent link: https://www.econbiz.de/10010398951
Saved in:
3
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
4
Gender contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata
;
Dilpreet Singh
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
Saved in:
5
9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
6
Factors affecting consumer attitude towards mobile
advertising
in
India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
7
Consumer's attitude towards SMS
advertising
in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
8
Modelling consumer evaluation of brand extensions : empirical evidence from
India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
9
Does explicit comparative
advertising
affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
Saved in:
10
Mobile advertisement and consumer behaviour in
India
Malhotra, Gunjan
;
Malhotra, Amit
- In:
International journal of economics and business research
8
(
2014
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10011316783
Saved in:
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