//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic Advertising : Eviden...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
12,478
Marketing management
12,359
Advertising
10,040
Werbung
9,599
Pharmaceuticals
7,093
Arzneimittel
7,036
Pharmaceutical industry
5,767
Pharmaindustrie
5,634
Consumer behaviour
5,324
Konsumentenverhalten
5,206
Werbewirkung
3,984
Advertising effects
3,966
USA
3,726
United States
3,583
Marketing
3,158
Theorie
2,832
Theory
2,801
Online-Marketing
2,739
Internet marketing
2,726
Brand management
1,890
Markenführung
1,859
Innovation
1,849
Relationship marketing
1,628
Beziehungsmarketing
1,604
India
1,259
Indien
1,244
Welt
1,233
Unternehmenserfolg
1,230
Firm performance
1,228
World
1,214
Social Web
1,117
Social web
1,116
Brand image
1,009
Strategisches Management
1,003
Markenimage
1,000
Impfung
990
Vaccination
988
Arzneimittelmarkt
970
advertising
947
Pricing strategy
937
more ...
less ...
Online availability
All
Undetermined
9,790
Free
7,721
Type of publication
All
Article
20,388
Book / Working Paper
13,906
Journal
116
Other
12
Database
1
Type of publication (narrower categories)
All
Article in journal
16,332
Aufsatz in Zeitschrift
16,332
Graue Literatur
2,985
Non-commercial literature
2,985
Working Paper
2,688
Aufsatz im Buch
2,573
Book section
2,573
Arbeitspapier
2,508
research-article
773
Collection of articles of several authors
673
Sammelwerk
673
Case study
488
Fallstudie
488
Hochschulschrift
454
Lehrbuch
433
Textbook
398
Thesis
351
Aufsatzsammlung
341
Konferenzschrift
235
review-article
164
Reprint
161
Ratgeber
133
Conference proceedings
131
Conference paper
129
Konferenzbeitrag
129
Guidebook
121
review
111
Glossar enthalten
98
Glossary included
98
Collection of articles written by one author
95
Sammlung
95
Amtsdruckschrift
90
Government document
90
case-report
83
Bibliographie
73
Article
71
conceptual-paper
59
Bibliografie
55
viewpoint
48
Bibliografie enthalten
47
more ...
less ...
Language
All
English
German
8,038
Undetermined
3,487
French
305
Spanish
113
Italian
75
Russian
73
Polish
54
Swedish
44
Hungarian
34
Dutch
32
Portuguese
27
Ukrainian
13
Danish
11
Romanian
10
Finnish
8
Croatian
6
Lithuanian
6
Bulgarian
5
Norwegian
4
Serbian
4
Turkish
4
Slovak
3
Arabic
2
Czech
2
Kazakh
2
Slovenian
2
Afrikaans
1
Valencian
1
Indonesian
1
Japanese
1
Macedonian
1
Multiple languages
1
Albanian
1
Chinese
1
more ...
less ...
Author
All
Lichtenberg, Frank R.
143
Berndt, Ernst R.
126
Kotler, Philip
90
Kaiser, Harry M.
63
Kremer, Michael
59
Eisend, Martin
54
Brekke, Kurt R.
49
Pelsmacker, Patrick de
49
Danzon, Patricia Munch
48
Keller, Kevin Lane
47
Straume, Odd Rune
46
Kitchen, Philip J.
44
Sheth, Jagdish N.
44
Anderson, Simon P.
41
Taylor, Charles Raymond
41
Finkelstein, Amy
39
Kumar, V.
38
Dubois, Pierre
37
Philipson, Tomas J.
37
Lo, Andrew W.
36
Snyder, Christopher M.
36
Chintagunta, Pradeep K.
35
Kind, Hans Jarle
34
Bate, Roger
33
Granlund, David
33
Vernon, John A.
33
Vrontis, Demetris
33
Cockburn, Iain
32
Jin, Ginger Zhe
32
Mueller, Barbara
32
Rosengren, Sara
32
Kyle, Margaret K.
31
Schultz, Don E.
31
Frank, Richard G.
30
Grabowski, Henry G.
30
Pitt, Leyland F.
30
Septianto, Felix
30
Correa, Carlos María
29
Dahlén, Micael
29
Ford, John B.
29
more ...
less ...
Institution
All
National Bureau of Economic Research
422
American Marketing Association
63
OECD
38
European Society for Opinion and Marketing Research
22
IGI Global
18
Springer Fachmedien Wiesbaden
18
World Bank
17
Edward Elgar Publishing
16
CESifo
13
eSocialSciences
11
World Trade Organization
10
Department of Economics and Business, Universitat Pompeu Fabra
9
Harvard Graduate School of Business Administration
9
Information Resources Management Association
9
United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology
9
American Enterprise Institute for Public Policy Research
8
NetLibrary, Inc
8
UNCTAD
8
American Management Association
7
Axel-Springer-Verlag
7
Chartered Institute of Marketing
7
Erasmus Research Institute of Management
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
AMACOM
6
Ekonomiska forskningsinstitutet <Stockholm>
6
Europäische Kommission
6
Großbritannien / Office of Health Economics
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
NET Institute
6
UNCTAD / Secretariat
6
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
6
Centre for Industrial Economics (CIE), Økonomisk Institut
5
DePaul University / College of Commerce
5
Food and Drug Administration
5
INSEAD
5
Internationales Arbeitsamt
5
Organisation for Economic Co-operation and Development
5
UNIDO
5
United Nations University, Institute for New Technologies
5
United States / Congress / House / Committee on Government Operations
5
more ...
less ...
Published in...
All
Journal of business research : JBR
515
NBER working paper series
424
Working paper / National Bureau of Economic Research, Inc.
347
NBER Working Paper
338
Journal of advertising research
275
Industrial marketing management : the international journal for industrial and high-tech firms
270
Journal of marketing communications
247
International journal of advertising : the review of marketing communications
222
European Journal of Marketing
220
International journal of advertising : the quarterly review of marketing communications
210
Journal of strategic marketing
204
Journal of advertising : official publication of the American Academy of Advertising
202
European journal of marketing : EJM
192
Journal of advertising
185
Management science : journal of the Institute for Operations Research and the Management Sciences
167
Journal of Consumer Marketing
148
Journal of marketing
146
Journal of marketing management : MM
142
Journal of retailing and consumer services
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
141
Journal of health economics
136
Journal of the Academy of Marketing Science
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
The European journal of health economics : HEPAC ; health economics in prevention and care
118
Health economics
115
The journal of business & industrial marketing
115
International journal of pharmaceutical and healthcare marketing : IJPHM
114
European journal of operational research : EJOR
113
Marketing Intelligence & Planning
112
Journal of promotion management : JPM
110
SpringerLink / Bücher
108
Marketing intelligence & planning
99
Psychology & marketing
97
Health marketing quarterly
96
CESifo working papers
94
Journal of marketing research : JMR
93
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
93
Journal of business ethics : JOBE
91
Journal of historical research in marketing
86
International journal of internet marketing and advertising : IJIMA
84
more ...
less ...
Source
All
ECONIS (ZBW)
31,520
Other ZBW resources
1,294
USB Cologne (EcoSocSci)
931
EconStor
320
RePEc
250
BASE
71
USB Cologne (business full texts)
18
ArchiDok
13
OLC EcoSci
6
more ...
less ...
Showing
1
-
10
of
34,423
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
4
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
5
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
6
"Is there a gap in the market, and is there a market in the gap?" : How
advertising
planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
7
Pharmaceutical product placement : simply script or prescription for trouble?
Ta, Sonya
;
Frosch, Dominick L.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 98-106
Persistent link: https://www.econbiz.de/10003717439
Saved in:
8
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
9
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
Saved in:
10
Advertising
strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->