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Handbook of qualitative research methods in marketing
Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition
practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative … scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing … their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing …
Persistent link: https://www.econbiz.de/10015072966
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Qualitative Research Methods In Business : Techniques for Data Collection and Analysis
De Sordi, José Osvaldo - 2024
Part I- Introduction to Qualitative Research Approach -- 1. Overview of Qualitative Research -- Part II- Qualitative Research Strategies -- 2. Research Strategies According to the Constructivist Paradigm -- 3.Research Strategies According to the Pragmatic Paradigm -- 4. Research Strategies...
Persistent link: https://www.econbiz.de/10014544862
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Projective Techniques
Boddy, Clive R. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008688965
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New frontiers on observational research
Prince, Melvin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009261198
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Using the research journal during qualitative data collection in a cross-cultural context
Annink, Anne - In: Entrepreneurship research journal : ERJ 7 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011591741
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Using photo interviews to explore children's food preferences
Alm, Siril; Olsen, Svein O. - In: International journal of consumer studies 41 (2017) 3, pp. 274-282
Persistent link: https://www.econbiz.de/10011708070
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Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
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Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
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Thinking orientation and preference for research methodology
Murshed, Feisal; Zhang, Yinlong - In: The journal of consumer marketing 33 (2016) 6, pp. 437-446
Persistent link: https://www.econbiz.de/10011629327
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Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67
Persistent link: https://www.econbiz.de/10011646908