The problem frequently faced by companies from transition and developing countries in attraction of Foreign Direct Investments (FDI) is lack of an adequate institutional framework which would adequately promote the potential those companies have through its activities, and with that also...

The objective of this paper is to identify selected aspects of the management of information about prospective tourist destinations by young people (students) from Canada, Poland, and Trinidad and Tobago. On the basis of a questionnaire study, the ranking of preferences of respondents (i.e., the...

The concept of Integrated Marketing Communications (IMC) emphasizes the role of synergy, which arises when the combined effect of multiple activities exceeds the sum of their individual effects. In this paper, we investigate the effects of synergy on the profitability of IMC programs in...

The aim of the diploma paper: to develop an interaction model for the young fashion buyers and the Inkariukai brand-ambassadors.The object of the diploma paper: interaction between the young fashion buyers and the Inkariukai brand-ambassadors.The tasks of the diploma paper:1. To condust a...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Managemen, published by and copyright Emerald.

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Marketing Intelligence & Planning, published by and copyright Emerald Group Publishing Ltd.

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright MCB UP Ltd.

This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is...

A myriad opinions has been propounded to explain how“cyberspace” can be exploited by commercial organisations.For the most part they are speculative, visionary orpromotional. This work seeks to redress the balance byfocusing on the utilisation of the Internet within the UKretail sector and...