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Factors of virtual influencer...
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1
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
2
The perceived credibility of human-like social robots : virtual influencers in a luxury and multicultural context
Boissieu, Élodie de
;
Baudier, Patricia
- In:
Journal of organizational change management
36
(
2023
)
7
,
pp. 1163-1179
Persistent link: https://www.econbiz.de/10014474650
Saved in:
3
Consumers' trust in digital marketing and their perceived experiences : evidence from Bangladesh
Islam, Mohammad Mominul
;
Hasan, Mostofa Mahmud
;
Abu …
- In:
International journal of internet marketing and …
21
(
2024
)
1/2
,
pp. 26-54
Persistent link: https://www.econbiz.de/10015066815
Saved in:
4
Success strategies and web elements in online marketplaces : a moderated-mediation analysis of seller types on eBay
Walia, Nitin
;
Zahedi, Fatemeh Mariam
- In:
IEEE transactions on engineering management : EM
60
(
2013
)
4
,
pp. 763-776
Persistent link: https://www.econbiz.de/10010208940
Saved in:
5
Antecedents to purchase intention in virtual market space in India : an empirical investigation
Nayak, Smitha
;
Suhan, Mendon
;
Nayak, Raveendranath
; …
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-15
cluster. Result reveals the importance of
confidence
in apparel fit, utilitarian value, and hedonic value in strengthening the …
Persistent link: https://www.econbiz.de/10014420163
Saved in:
6
From tech to touch : self-concept and testimonials in AR try-on versus website
Aleem, Aihoor
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 446-462
Persistent link: https://www.econbiz.de/10015062420
Saved in:
7
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
8
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
Saved in:
9
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
10
The influence of a virtual agent on web-users' desire to visit the company : the case of restaurant's web site
Etemad-Sajadi, Reza
- In:
International journal of quality & reliability management
31
(
2014
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
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