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Marketing activities : a critical analysis from an ethical point of view

Naskrent, Julia - 2007

Persistent link: https://www.econbiz.de/10003417122

Marketing activities : a critical analysis from an ethical point of view

Naskrent, Julia - 2007

Persistent link: https://www.econbiz.de/10004272023

A rolling stone gathers no moss : the effect of customers' perceived business model innovativeness on customer value co-creation behavior and customer satisfaction in the service s...

Clauss, Thomas; Kesting, Tobias; Naskrent, Julia - In: R&D Management 49 (2018) 2, pp. 180-203

Persistent link: https://www.econbiz.de/10012096511

Relevant Purchase Criteria or Basic Requirement: Customer Perspectives on Green Logistics

Klumpp, Matthias; Naskrent, Julia; Hohl, Nikolaus A. D. - 2014

Green and sustainable logistics is a major research topic and industry as well as the retail sector encounters an increasing pressure and obligation concerning this matter. But still, empirical tests and numbers about the appreciation of customers regarding sustainable logistics resulting in...

Persistent link: https://www.econbiz.de/10012143010

Marketing & Innovation 2021 : Digitalität – die Vernetzung von digital und analog

Naskrent, Julia (ed.); Stumpf, Marcus (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012162965

Encouragement of local stationary retail trade with the help of local online marketplaces : an analysis of the reasons for and against their success based on two practical cases

Naskrent, Julia; Vierschilling, Jonas - In: Marketing & Innovation 2021 : Digitalität – die …, (pp. 85-102). 2021

Persistent link: https://www.econbiz.de/10012816616