Gilitwala, Bhumiphat; Nag, Amit Kumar - In: Cogent Business & Management 9 (2022) 1, pp. 1-11
image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data … relationship and is able to create brand equity for Disney the most, whereas perceived quality and brand association have a low … the brand equity of Disney. These five factors are brand awareness, brand image, perceived quality, brand association and …