of the Internet in Jordan to market products and services and the impact of such adoption on marketing products. It has … marketing products and to identify the impact of such adoption on developing international markets. This study also aims to … determine the major obstacles restraining banks marketing their products internationally through the Internet and to make …

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as … consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions …: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the …

consumers and products. These implications enable the researcher to distinguish between the effect of advertising on utility and …

that focuses on products, rather than brands, as the units of analysis. Investigates, empirically, in a study, which …

most commonly used as bases for segmentation of these products (e.g. GNP, GNP distribution, size) lack explanatory power …. For consumer products the most important explanatory variables are income per capita and level of education.  …