A number of obstacles, many originating from political/government sources, adversely affect individual firms involved in operations outside of their domestic market. The purpose of this study was to investigate the role in which market access, existence of government policies, and market...

Purpose – This study seeks to devise a research instrument designed to test the direct effects of technical and functional elements of the service encounter on behavioral intentions. Design/methodology/approach – Using data collected from eight different countries, the survey instrument was...

This study examines the effects of transformational and transactional leadership behaviors on cycle time, customer orientation, and relationship commitment in the purchasing process of a multinational services organization. The focus is on the activities and relationships between the...

A great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as researchers endeavor to conceptualize the market orientation construct and implement it in practice. Presents a conceptual framework that...