products is crucial to both retailers and suppliers. However, limited empirical research has investigated what drives retailers … of intense competition and seemingly limitless product choices, suppliers must also consider the implications of the … regarding both buyer‐supplier relationship marketing and new product literature. Suppliers can strengthen their competitive …

buyer's performance. Moreover, it aims to investigate whether the availability of alternative suppliers changes the … availability of alternative suppliers will weaken the influence of business relationship function on relationship quality. Research … fulfillment is even more important when there is competition among alternative suppliers. Originality/value – The study provides a …

volumes generated by each. The suppliers reported a need for a better flow of information from buyers which can be facilitated … by a purchasing partnership. The major partnership challenges for suppliers are to maintain fair profit margins for …

Posits that, by specifically examining price‐value relationship, buyers can avoid many of the problems inherent in … comparing products/suppliers in terms of net delivered price. Provides background on economic value pricing, along with a …