Purpose – Following the upheavals of the revolutionary era , the People's Republic of China's consumer culture is … somewhat over 20 years old. This research aims at discovering and thus better understanding what Chinese consumers value most … among their possessions. In turn, this finding should help better understand the contemporary Chinese culture. Design …

Purpose – The purpose of this study is to investigate the effects of national culture on the diffusion process of … the importance of understanding cultural influences on consumers’ online purchasing behavior across countries.  …

define the uniqueness of a given culture or nation in so far as their association with marketing is concerned. This study …

in Korean, can be effective in Indonesia as well as in Korea, and whether consumers from different cultural and religious … used to collect the data. The respondents, 159 Koreans and 149 Indonesians, were female consumers in their twenties. They … advertisement is effective in Indonesia. The findings also showed that religiosity affects Indonesian consumers’ attitudes toward …