The purpose of this study was to compare men and women for differences in affective and cognitive processes associated with impulse buying behavior and to identify gender differences in terms of impulsive purchases made from a variety of product categories. A total of 277 students served as the...

Purpose – This paper seeks to shed light on the behaviors of a group of consumers referred to as “tween”, a sub‐group of Generation Y, described as pre‐adolescents, aged 9 to 15, who are be“tween” the children and juniors markets, by taking previously tested measures and applying...